Sanitizer Smears Dirt. NOWATA Removes It.
The only rinse-free soap that actually cleans visibly dirty hands without water – perfect for adventures where sanitizer fails.
Sanitizer
THE TRUTH ABOUT HAND HYGIENE ON THE GO
Click each card to discover why traditional sanitizers fall short and how NOWATA is revolutionizing clean hands
The Hygiene Challenge
How many germs remain after using hand sanitizer on dirty hands?
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UP TO 80% of contaminants remain
Hand sanitizers can't remove physical dirt or grease, they merely kill some bacteria while leaving behind a mixture of alcohol and contaminants on your skin.
How many germs do we transfer to our faces daily?
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MILLIONS with every face touch
The average person touches their face 16-23 times per hour, creating constant opportunities for germ transmission from hands to eyes, nose and mouth.
How accessible is proper handwashing when you need it most?
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UNAVAILABLE in 65% of daily scenarios
From hiking trails to public transportation, clean running water is often completely inaccessible precisely when your hands get the dirtiest.
Why Sanitizers Fall Short
What happens to your microbiome with frequent sanitizer use?
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DISRUPTED skin flora balance
Alcohol-based sanitizers kill both harmful and beneficial bacteria, disrupting your skin's natural protective barrier and potentially increasing sensitivity.
How much water do traditional handwashing methods waste?
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1-2 GALLONS per handwash
The average person washing hands with soap and water uses up to 2 gallons each time – that's over 20 gallons daily for a family of four!
What's the environmental impact of sanitizer bottles and wipes?
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120+ YEARS to decompose
Plastic sanitizer bottles and packaging take generations to break down, while "flushable" wipes create massive sewer clogs and environmental damage.
The NOWATA Advantage
How does NOWATA clean without water?
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ADVANCED rinse-free formula
Our revolutionary formula creates a rich lather that lifts dirt and contaminants then biodegrades naturally, giving you truly clean hands with zero water waste.
What makes NOWATA better for your skin?
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100% NATURAL plant-based ingredients
Unlike drying alcohols in sanitizers, NOWATA uses gentle botanical ingredients that clean effectively while supporting your skin's natural moisture barrier.
How much water can you save with NOWATA?
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SAVE 500+ GALLONS annually
By switching to NOWATA for on-the-go hand cleaning, the average person conserves over 500 gallons of water per year – enough to fill a small swimming pool!
NOWATA: Clean hands anywhere with no water, no waste, and no compromises. Join the rinse-free revolution.
Experience NOWATA TodayClean Hands For The Whole Family
Perfect for busy moms and messy kids - no water needed, no sticky residue!
Mom-approved clean hands anytime, anywhere — playgrounds, car rides, snack time!
Get Your NOWATAMess-Free Solution for Busy Moms
See how NOWATA's gentle, rinse-free formula makes cleanup easy anywhere—from sticky playground hands to messy car snacks—without harsh chemicals or water.
Traditional Soap & Water
Inconvenient for On-the-Go Moms
Sink Required
Requires access to running water, making cleanup impossible at playgrounds, in the car, or during outings where sinks aren't available.
Harsh on Delicate Skin
Many traditional soaps contain harsh ingredients that can strip natural oils, causing irritation on children's sensitive skin—especially with frequent use.
Wastes Water & Time
Uses up to 2 gallons per handwashing session—plus the time and struggle of getting kids to the sink and back when they're having fun.
Messy Process
Requires towels or air drying—creating additional mess and fuss that toddlers rarely have patience for when they're ready to get back to playing.
Food Safety
Generally safe around food, though some conventional soaps contain concerning chemicals.
NOWATA Soap
Gentle Cleanup for Little Hands
Gentle & Effective Cleansing
Removes sticky fingers, food residue, playground dirt, and germs without harsh rubbing—perfect for squirmy toddlers who won't sit still.
Safe for Sensitive Skin
Gentle plant-based formula nourishes delicate toddler skin without drying or irritation—free from harmful chemicals found in many cleaning products.
Eco-Friendly Example
Completely biodegradable formula teaches children environmental values while saving up to 2 gallons of water per use—a lesson in sustainability they can see.
Clean Without Stickiness
No more tacky hands that attract more dirt—perfect for before snack time at the park, after playground play, or in the car when spills happen.
Safe Around Snacks & Meals
Non-toxic formula means no worry about chemical exposure when little hands go straight from cleaning to eating their favorite snacks.
Alcohol Sanitizers
Harsh on Little Hands
Only Kills Surface Germs
Doesn't actually clean sticky residue, food particles, or dirt from little hands—meaning all those messes stay put even after using.
Harsh on Sensitive Skin
Alcohol strips away natural moisture, causing irritation and discomfort on children's delicate skin—especially with repeated use throughout the day.
Environmental Waste
Single-use plastic bottles end up in landfills—sending the wrong message about sustainability to environmentally-conscious families.
Sticky Residue
Leaves an uncomfortable, tacky feeling that attracts more dirt to your hands.
Chemical Safety Concerns
Contains harsh compounds that children may ingest if they put their hands in their mouths immediately after use—a common behavior for toddlers.
Mom-to-Mom Special: Buy One, Get One 50% Off!
Because every mom deserves a backup plan for messy moments
Keep one in your purse, one in the diaper bag
Share with another mom who needs clean hands on-the-go
Save more while stocking up on essential family protection
This special offer ends soon! We're making room for our new inventory and this deal won't last long.
Customize Your BOGO Bundle
NOWATA Rinse-Free Soap Bundle
Clean hands anywhere, anytime. No water needed!
$31.98
$23.99
SAVE 50% ON SECOND BOTTLEWHY MOMS CHOOSE NOWATA
GENTLE ON TINY HANDS
Made with 100% plant-based ingredients that are safe for sensitive skin. No harsh chemicals, no alcohol, no irritation.
NO WATER NEEDED
Perfect for playground emergencies, car seat disasters, hiking trails, and anywhere else water isn't readily available.
ECO-FRIENDLY CLEAN
Each use saves up to 2 gallons of water. Our formula is fully biodegradable, breaking down naturally without harming the environment.
FITS IN YOUR DIAPER BAG
Compact, lightweight, and won't leak. One bottle handles up to 30 hand-cleaning emergencies.
PERFECT FOR MOM'S MESSIEST MOMENTS
PLAYGROUND PANIC
From sandbox to snack time in seconds, NOWATA cleans without hunting for a bathroom.
TRAIL TANTRUMS
Miles from the nearest sink? Clean hands for trail snacks without water.
SHOPPING CART SURPRISES
For when they touch everything then want a snack. NOWATA is ready!
FESTIVAL & FAIR FIXES
Petting zoos and sticky treats with only portable potties nearby? No problem.
INGREDIENTS YOU CAN TRUST
Ethyl Macadamiate
- Why We Chose It: natural macadamia nut emollient for silky, non-greasy skin.
- Appeal: locks moisture while keeping hands soft.
Tapioca Starch
- Why We Chose It: cassava-derived absorber that naturally captures dirt and grime for fresher skin.
- Appeal: Delivers clean results without greasy residue
Sodium Cocoyl Glutamate
- Why We Chose It: made from coconut oil, a mild, biodegradable surfactant that gently cleanses the skin.
- Appeal: ensures a thorough yet gentle clean
Gluconolactone
- Why We Chose It: Sourced from corn, a natural antioxidant that hydrates and exfoliates the skin.
- Appeal: Gentle exfoliation for fresher, more radiant skin.
FREQUENTLY ASKED QUESTIONS
Is NOWATA safe for babies and toddlers?
Yes! Our formula is gentle, non-toxic, and specifically designed with children's sensitive skin in mind. It's free from harsh chemicals and alcohol that can cause irritation.
Does NOWATA contain nuts? Is it safe for people with nut allergies?
NOWATA contains ethyl macadamiate, which comes from macadamia oil. The way we make this ingredient changes it completely from its original nut form.
The Environmental Working Group (EWG.org) lists this ingredient as low-risk and safe for most people. Many everyday products like lotions and creams use it without allergy warnings.
Most people with nut allergies can use products with ethyl macadamiate safely because the processing removes the parts that usually cause allergic reactions.
However, we want to be honest with you. If you have a very severe macadamia nut allergy:
Try a small spot test on your wrist first
Watch for any unusual reactions
Ask your doctor if you're unsure
We made NOWATA to be gentle for most skin types while staying true to our promise of using plant-based ingredients that break down naturally in nature.
How does it clean without water?
Our innovative formula works by encapsulating dirt and germs, allowing them to be peeled away along with the soap. The natural enzymes break down organic matter while the biodegradable binding agents lift it away from the skin.
Will it remove sticky substances like juice or ice cream?
Absolutely! NOWATA works on a wide range of messes, from dirt and mud to sticky foods and even paint. The peeling action removes stubborn residues that water alone often can't tackle.
How many uses per bottle?
Each 2oz bottle provides approximately 40-45 hand cleanings, depending on the size of the hands and the amount used.
Is it really biodegradable?
Yes! Every component of NOWATA breaks down naturally in the environment. The soap bits that peel away decompose completely, leaving no trace behind.
OUR CLEAN PROMISE
No Alcohol
Won't dry out or irritate sensitive skin
No Artificial Fragrances
Gentle, natural scent
No Harsh Chemicals
Safe for daily use on little hands
100% Plant-Based
Clean you can feel good about
Because your family deserves the best, safest clean possible
Try NOWATA Today