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Rinse-Free Soap That
Physically Removes
99.9% of Germs*

NOWATA is the first doctor-
made, plant-based soap that
removes dirt, oil, germs
—no water needed.

30 Days Guarantee
Kid-Safe Lab-Verified

*Based on laboratory testing using a modified ASTM E1174 test, NOWATA physically removed over 99.9% of virus (Murine Norovirus, a human norovirus surrogate) and bacteria (E.Coli) particles from skin. Results do not imply disease prevention. For hand cleansing only.

Plant-based sanitizer alternative icon — lab flask with leaf, representing NOWATA’s gentle, naturally derived rinse-free soap that physically removes 99% of germs without water

100% PLANT-BASED

Lab-tested sanitizer alternative icon — round lab flask with solution and bubbles, representing NOWATA rinse-free soap that physically removes 99% of germs without water

SWISS LAB-TESTED 
FORMULA

Germs target icon — NOWATA sanitizer alternative, a rinse-free soap that physically removes 99% of germs without water

TRAPS & REMOVES 99.9% OF GERMS*

Safety shield icon—NOWATA sanitizer alternative, a plant-based rinse-free soap that physically removes 99% of germs without water; gentle on skin

NO STICKY RESIDUE OR HARSH CHEMICALS

HOW IT WORKS

Unlike sanitizers that kill germs and leave residue, NOWATA™ physically
removes germs through revolutionary clumping technology.

Clean hands in seconds with only 3 simple steps.

NO SINK. NO RINSE.

1. Apply

Put a drop of NOWATA™ soap onto your hands

2. Rub

Gently rub your hands together until clumps form

3. Brush Off

Watch dirt, germs, and grime form tiny peelings that wipe right off

As Seen In

“A mom-made invention that’s solving a sticky problem.
“Cleans without water. Grows from garage startup to mom essential.”
“This soap might change everything about clean.”
“Born in New England. Built for every messy moment.”
Two hikers using NOWATA rinse-free soap on the trail—plant-based sanitizer alternative that physically removes 99% of germs when no sink is available

VIRUSES ARE EVERYWHERE - FROM PLAYGROUNDS TO PUBLIC PLACES - BUT KILLING THEM ISN'T ENOUGH

Sanitizer alternative germ-removal icon—target with microbe dots, representing NOWATA rinse-free soap that physically removes 99% of germs without water

Unlike alcohol-based sanitizers that leave harsh residues, NOWATA soap physically removes dirt, oils, and germs from your skin without the need for water. 

Backed by lab tests showing >99.9% removal of germs, our 100% plant-based, biodegradable formula is safe for kids, gentle on skin, and saves up to two gallons of water with every use — making hand hygiene both effective and sustainable.

NOWATA rinse-free soap tube vs alcohol hand sanitizer bottle—sanitizer alternative that physically removes 99% of germs without water; lab-tested

99.9% REMOVAL, ANYTIME, ANYWHERE

NOWATA is the innovative alternative to hand sanitizers: while sanitizers only kill some germs and leave viruses and residue on your skin, NOWATA physically removes 99.9% of germs and viral particles—no water or rinsing needed.



It’s real soap power, laboratory-proven, delivering deep cleaning and total peace of mind anywhere you go.

WHY NOWATA WORKS BETTER

We swipe away what others leave behind, from muddy hiking trails to ice cream-sticky fingers, clean-ish isn’t good enough

Sanitizer

Handsoap

Wipes

Removes Germs*

Convenient

Eco-Friendly

Biodegradable

Alcohol-Free

No Sticky Hands

No Forever Chemicals

Plant-Based Ingredients

Saves Water

*Based on laboratory testing using a modified ASTM E1174 test, NOWATA physically removed over 99.9% of bacteria (E.coli) and virus particles (Murine Norovirus, a human norovirus surrogate) from skin. Results do not imply disease prevention. For hand cleansing only.

**Alcohol-based hand sanitizers are effective against many germs, but not against harder-to-kill ones like Norovirus or C. diff spores.

NOWATA sanitizer alternative bundle: two no-rinse, no-wipe soap tubes with “physically removes 99.9% of germs” badge, plus travel dry shampoo and silicone scrubber bottle

Ready to get hands dirty?
Get NOWATA first.

Save 10% off on bundles
or buy one get one 25% off.

  • 30-day money-back guarantee
  • Free shipping on orders $30+

TRUSTED BY SCIENTISTS, PARENTS, & OUTDOOR ADVENTURERS

08/17/2025

My toddler absolutely hates getting his hands wet—total meltdown every time. With NOWATA, she thinks it’s some kind of magic trick.

— Sarah M., Mom of 3

06/02/2025

I guide multi-day hiking trips where water conservation is critical. NOWATA has become essential gear, no water needed, works even with muddy hands, and unlike sanitizer, it actually removes the grime.

— Jake R., Backcountry Guide

04/12/2025

NOWATA has become my secret weapon for keeping classroom germs at bay, especially during flu season.

— Maria V., Elementary Teacher

Lab Backed Performance

Our founders worked with independent Swiss laboratories to put NOWATA’s clumping technology through rigorous testing, on a mission to prove that clean hands with no water isn’t only possible, but extremely effective.

Here’s what they discovered:

99.94% Germs icon

Of germs mechanically removed through clumping action*

100+ Gallons Water jug icon

Of water saved per tube, on average, compared to washing hands

Read Full Research

*Based on laboratory testing using a modified ASTM E1174 test, NOWATA physically removed over 99.9% of bacteria (E.coli) and virus particles (Murine Norovirus, a human norovirus surrogate) from skin. Results do not imply disease prevention. For hand cleansing only.

Made With Ingredients You Can Trust

Safe enough for toddler snack hands, tough enough for trail grime.

Plant-based sanitizer alternative icon — lab flask with a leaf, representing NOWATA’s rinse-free soap that physically removes 99% of germs without water

100% PLANT-BASED

Cruelty-free sanitizer alternative icon — rabbit with heart illustrating NOWATA’s vegan, plant-based rinse-free soap that physically removes 99% of germs without water

CRUELTY-FREE

Vegan-friendly sanitizer alternative icon — two leaves indicating NOWATA’s plant-based, rinse-free soap that physically removes 99% of germs without water

VEGAN & PURE

Biodegradable sanitizer alternative icon — recycling triangle with leaves, representing NOWATA’s plant-based rinse-free soap that physically removes 99% of germs without water

BIODEGRADABLE

  • Coconut Milk Powder
  • Kaolin Clay
  • Tapioca Starch
  • Alcohol
  • Parabens
  • Phosphates
See Full List of Ingredients
Founder family with two young children holding NOWATA tubes—kid-safe sanitizer alternative; plant-based rinse-free soap that physically removes 99% of germs, no water needed. Ruslan Maidans and Yalda Shahriari

Our Mission

We’re Parents First, Scientists Second.

As parents, we faced impossible choices everywhere. Sanitizers that left chemicals on our kids’ skin, soap that wasted gallons of water, or wipes that created mountains of trash. We refused to accept the trade-off between cleanliness and responsibility.

After two years of development, we created something revolutionary: a plant-based soap that physically removes germs without water, chemicals, or compromise.

We created it for our family. Now we’re sharing it with yours.

Dr. Ruslan & Dr. Yalda

MEET THE BESTSELLERS

FAQ

Still have questions? We're happy to help! Please email us at support@nowataclean.com and we will get back to you within 24 hours.

NOWATA™ SOAP

HOW IS NOWATA™ SOAP DIFFERENT FROM OTHER SOAPS?

NOWATA™ soap doesn’t need rinsing or wiping. It’s biodegradable and great for using on the go! Unlike regular soap that uses a lot of water, our soap keeps your hands clean and soft without any water at all.

HOW DOES NOWATA™ SOAP WORK?

NOWATA™ soap is made so you don’t need water or a towel. Just put a little on your hands, rub them together, and watch the soap pick up all the dirt. The dirt will fall off, leaving your hands clean and fresh!

HOW MUCH NOWATA™ SOAP SHOULD I USE?

Use a small drop of soap, about the size of a dime. This is enough to clean and refresh your hands. If needed, you can wash again.

HOW LONG DOES A SINGLE BOTTLE OF NOWATA™ SOAP LAST?

NOWATA™ soap is made to last a long time (80-100 uses), even if you use it often. One bottle can last for months, depending on how much you use. Our soap is strong, so you only need a little each time. Plus, the small bottle is easy to carry and use anywhere you go.

IS NOWATA™ SOAP SAFE FOR ALL SKIN TYPES?

Yes, NOWATA™ soap is safe for all skin types. We use natural ingredients that are gentle, clean deeply, and keep skin soft. Our soap has no harsh chemicals, fragrances, or fake ingredients that might hurt your skin. It’s great even for sensitive skin!

However, some people may still have allergies. If you feel any discomfort, stop using the soap right away.

IS NOWATA™ SOAP ENVIRONMENTALLY FRIENDLY?

Yes! We want to make a product that cares for your skin and the planet. Our NOWATA™ soap is biodegradable, which means it breaks down safely over time without hurting the environment. Plus, each time you use our soap, you save about two gallons of water. So, you can feel good about using it and know you're helping the earth too.

HOW DOES NOWATA™ SOAP SAVE WATER?

NOWATA™ soap helps save water because you don’t need any water to wash your hands. Just one use of our soap cleans and softens your hands, with no rinsing needed. Each time you use it, you save up to two gallons of water!

IS NOWATA™ SOAP EFFECTIVE AGAINST GERMS LIKE COVID VARIANTS?

NOWATA™ has been independently tested and demonstrated 99.9% reduction against Murine Norovirus and E.coli. However, NOWATA™'s primary strength is its mechanical cleaning action - it physically removes dirt, oils, and debris that can harbor germs, which the CDC identifies as the most effective method for reducing viral and bacterial transmission.

While we cannot make specific claims about COVID-19 variants without direct testing, the combination of proven antiviral activity plus physical contaminant removal makes NOWATA™ an effective hygiene solution when traditional soap and water aren't available.

For specific medical concerns, consult healthcare professionals and follow CDC guidelines.

WHAT ABOUT THE "DIRT BALLS" THAT FALL OFF?

The “dirt balls” fall off by themselves without needing water or wipes. It's safe for the planet, but try to use it outside or over a trash can so there’s no mess.

DOES NOWATA™ SOAP CONTAIN NUTS? IS IT SAFE FOR PEOPLE WITH NUT ALLERGIES?

NOWATA contains ethyl macadamiate, which comes from macadamia oil. The way we make this ingredient changes it completely from its original nut form.

The Environmental Working Group (EWG.org) lists this ingredient as low-risk and safe for most people. Many everyday products like lotions and creams use it without allergy warnings.

Most people with nut allergies can use products with ethyl macadamiate safely because the processing removes the parts that usually cause allergic reactions.

However, we want to be honest with you. If you have a very severe macadamia nut allergy:

Try a small spot test on your wrist first

Watch for any unusual reactions

Ask your doctor if you're unsure

We made NOWATA to be gentle for most skin types while staying true to our promise of using plant-based ingredients that break down naturally in nature.

NOWATA™ Dry Shampoo

WHAT IS DRY SHAMPOO, AND HOW DOES IT WORK?

Dry shampoo soaks up extra oil and keeps your hair looking clean and fresh without water.

DOES DRY SHAMPOO REPLACE REGULAR WASHING?

No, it helps you go longer between regular washes. It’s great for travel or outdoor adventures.

HOW OFTEN SHOULD I USE DRY SHAMPOO?

Use it as needed, but avoid overuse as buildup can occur. It’s best for occasional refreshes between washes.

CAN DRY SHAMPOO WORK FOR ALL HAIR TYPES?

Yes, dry shampoo works on all hair types, but it may work differently if your hair is oily or thick.

HOW DO I APPLY DRY SHAMPOO?

Sprinkle it on your roots, gently massage in, and brush through for a refreshed look.

Subscriptions

HOW DOES SUBSCRIPTION WORK?

Your subscription renews by itself based on the plan you picked. For example, if you chose monthly, we’ll charge you each month and send your products to you—no need to reorder!

CAN I PAUSE OR CANCEL A SUBSCRIPTION?

Yes, you can pause or cancel your subscription anytime in the customer portal. The only time you can’t cancel is if you started a subscription that needs a certain number of payments first. You can get to the customer portal from the link in the email we sent when you started your subscription. You can also see your subscriptions if you make an account in our shop.

HOW CAN I SKIP OR RESCHEDULE A CHARGE?

You can skip or reschedule the charge in the customer portal. Each scheduled delivery will have aSkip paymentbutton next to it, which you can use to skip the charge. You can reschedule the charge by clicking on theReschedulebutton next to the delivery date.

CAN I ADD PRODUCTS TO MY SUBSCRIPTION?

Of course. You can add products to your subscription in the customer portal. Just click on the Edit button in the products card and edit, remove or add products to your subscription.

Returns

WHAT IS YOUR RETURN POLICY?

We want you to be 100% satisfied with your purchase. If for any reason you're not happy, we offer a full money-back guarantee. Please review full terms here:

https://nowataclean.com/policies/refund-policy

HOW DO I START A RETURN?

Just email us at support@nowataclean.com with your order details, and we’ll help you.

WHAT IF MY PRODUCT IS DAMAGED OR DEFECTIVE?

If your product arrives broken or doesn’t work, please tell us right away so we can replace it or give you a refund.