THE EVERYDAY, ANYWHERE CLEAN
KID-SAFE
WORKS ANYWHERE
RINSE FREE
NO HARSH CHEMICALS
NO WIPES OR TOWELS NEEDED
NOWATA™ is the first doctor-created soap that works anywhere—no sink, no towels, no wipes. Just cleaner hands in seconds. Independent lab testing proves it physically removes 99.9% of germs, dirt, and oil*.
WHERE IT STARTED
Our babies were born during the pandemic and clean hands felt like the most important thing in the world. We kept sanitizer in every bag, pocket, and stroller cup holder.
Then one day, after a quick sanitizer squeeze at the park, our toddler reached for a snack — and we realized: everything we’d just put on our hands was now going into our child’s mouth.
Soap wasn’t always there. Sanitizers killed some germs but left dead ones behind… along with the smell, the stickiness, and the next-day dryness. And worse — they don’t work on tough viruses like Norovirus and C. diff, the ones behind school closings and daycare outbreaks.
After two years of development, we created something revolutionary: a plant-based soap that physically removes bacteria and viruses without water, without chemicals, and without compromise.
Dr. Ruslan Maidans & Dr. Yalda Shahriari
WHAT IF THE SOLUTION TO CLEANER HANDS WASN'T ABOUT KILLING GERMS, BUT PHYSICALLY REMOVING THEM?
What if we could save thousands of gallons of water while keeping families safer?
The Problems We Couldn't Ignore
Chemical Sanitizers
Hand sanitizers kill some germs but leave harsh chemicals and dead bacteria on skin. Our kids were absorbing these chemicals every time they touched their faces.
Water Waste
Traditional handwashing uses up to 2+ gallons per wash. With multiple daily washes, families waste thousands of gallons yearly—unsustainable for our planet’s future.
Access Challenges
Clean water isn’t always available. Whether camping, hiking, at playgrounds, or in public spaces—we needed a solution that works anywhere.
How NOWATA™ Works
Unlike sanitizers that kill germs and leave residue, NOWATA physically removes bacteria and viruses through revolutionary clumping technology.
Clumping Action
Our clumping technology binds germs, dirt, and oil into visible particles, physically lifting them from your skin.
Swiss Lab-Tested
Independently verified using ASTM E1174 protocol against Murine Norovirus & E.coli. With 99.9% of viral particles and bacteria physically removed.
Plant-Powered
100% plant-based ingredients safe for sensitive skin. Fully biodegradable with zero toxic stuff, because nature knows best.
Why We Skip the Antibacterial Overload
Health experts caution against using antibacterial soaps all the time. Why?
Not More Effective
Studies show they aren’t more effective than regular soap for routine use.
Microbiome Disruption
Overuse can disrupt your skin’s natural microbiome and contribute to antibiotic resistance.
Skin Irritation
Harsh chemicals and fragrances can dry out or irritate skin, especially for kids.