During a memorable hike with our little ones, we found ourselves reaching for soaps and hand sanitizer to clean nature’s messy situations and found ourselves struck by the sheer wastefulness of it all. We realized that not only were we squandering gallons of water with every handwash, but we were also exposing our kids gentle skin to harsh alcohols and harmful chemicals. None of it was nature friendly.  And that’s when Inspiration sparked within us –

What if we could create a cleanser 

that was both water-wise and gentle, 

ensuring the safety of our skin?

Driven by a profound desire for change, we delved into extensive research, seeking out natural ingredients that could create a rich lather with less water. We experimented and tested hundreds of combinations until we unearthed the perfect formula. Our all-natural soap not only safeguarded our family's skin but also coagulates and peels into biodegradable bits, eliminating the need for water to rinse off.

Word of our innovative soap spread like wildfire among our close-knit circle, igniting a powerful idea that would shape our future and eventually become Water Wise Hand Soap.

Our mission is to revolutionize hand hygiene, safeguarding our planet's most precious resource: water.

We recognized that our love for the great outdoors had the power to inspire others to join us on this sustainable journey, forging a better future for our planet and the generations to come.

Today, we are humbled and grateful for the opportunity to make a meaningful impact on the world. By choosing Water Wise, individuals can take small yet significant steps towards conserving our planet's most vital resource while prioritizing the well-being of their families.

Join us in creating a world where personal hygiene doesn’t come with the sacrifice of environmental impact:

Every wash with Water Wise Hand Soap conserves up to 2 gallons of precious water, and it’s biodegradable, so you can use it in nature and places where saving water really counts!

We promise to provide naturally sourced, biodegradable ingredients to create products that are gentle on skin and kind to the planet. We focus on helping individuals enjoy the beauty of nature without causing harm to the environment.

Embrace Water Wise Soap, where sustainability and family values intertwine, guiding us toward a healthier ecology. Together we are uniting the pursuit of a healthier planet with the deep love we have for our cherished loved ones.

Rus and Yalda


Meet Our Team

Dr. Ruslans Maidans DDS

Founder and CEO

Passionate bio innovator, family dentist, and devoted father of two beautiful girls who love nature.

Dr. Yalda Shahriari

Co-Founder and Manager

Accomplished NSF funded research scientist, and devoted mom of two beautiful girls who love nature.