Our Story
"Adventure awaits. Clean conscience follows..."
How it all started
Why...
We were hiking in the heart of New England with our two kids when we found ourselves facing a dilemma that only true explorers would encounter: how to keep clean without wasting precious water. We discovered that washing hands consumed up to two gallons of water each time. Determined to find a better way, we embarked on a quest for a solution that was as eco-friendly as it was effective.
We delved into the world of natural ingredients, testing hundreds of combinations. After exhaustive 2 years of research and development, we unearthed the perfect formula for our no-rinse & no-wipe, biodegradable soap.
Our mission is simple:
“Explore clean, live green!”
Dr. Ruslan Maidans & Dr. Yalda Shahriari, co-founders
NOWATA™
Brand name
Our name encapsulates our commitment to one of our core values—water conservation. We sought a name that was memorable and reflective of our roots. Originating from New England, CT, where the local accent charmingly turns 'water' into 'wata,' we found our inspiration. Thus, NOWATA™ was born—a nod to our dedication to sustainability and our regional heritage, perfectly aligning with our mission to offer eco-friendly hygiene solutions.
Our Values
Purpose
We go beyond simply selling a product. We offer a philosophy for living: maintaining cleanliness and an active lifestyle while being deeply mindful of the environment. Our brand's purpose is to deliver innovative, eco-friendly hygiene solutions that enable adventurous spirits to explore freely without compromising their environmental values. By empowering individuals to maintain cleanliness effortlessly anywhere they go, we significantly conserves water and minimizes ecological footprints, aligning perfectly with our commitment to sustainability and responsible enjoyment of the outdoors.
What makes us different
Convenience ≠ Compromise
Experience a thorough clean just like traditional soap and water, anytime, anywhere, without needing water or wipes
100% Plant-Based Ingredients
Experience the best with NOWATA™. Made from high-quality naturally derived ingredients that ensure a gentle, effective clean while respecting the environment
Science Based
Developed over two years of dedicated research, our soap ensures unparalleled cleanliness and eco-friendliness, making NOWATA™ a revolutionary soap
Mission
To empower your adventures with innovative, eco-friendly, solutions that support a sustainable lifestyle and keep you fresh anytime, anywhere
We envision a world where every journey, big or small, leaves NO TRACE, conserving our planet's precious resources for future generations.
Let customers speak for us
I trialed this product on a camping trip and loved how easy to use this was. Hand sanitizer just dries my hands out, but this waterless soap also moisturizes so I never had that gritty dry feeling. It’s a must for outdoor enthusiasts.
I've never seen anything like this soap before. I love the idea of having a waterless soap. My family enjoys hiking, and sometimes we can’t access a bathroom to wash our hands. This soap will be great for situations like that. After using the soap, my hands feel incredibly soft and moisturized.
We love the soap! It’s very lightweight and really gets that dirty feeling off of our hands. Easy to bring with us on our outside adventures, too. Definitely a game changer for those who love the outdoors or kids!
I'm so glad I found NOWATA Soap. As an avid hiker, I was always concerned about the amount of water I was using to clean myself while out on the trail. With this amazing product, I can now clean and hydrate my skin without any water, which means I'm not wasting precious resources. And it smells great too!
As someone who's passionate about sustainability, I was immediately drawn to NOWATA Soap. I'm happy to say that it lives up to its promise of conserving water with every use, and it also makes my skin look and feel great. I highly recommend it!