When our babies arrived during the pandemic, we had a problem. Hand sanitizer burned their skin. Soap wasted water we needed on mountain trails. Both were dangerous if swallowed.
As scientists, we refused to choose between clean hands and safe kids.
So we spent two years creating something impossible: A plant-based soap that works without water. It physically clumps dirt and grime, then lifts it clean off your skin. Takes everything with it.
How well does it work? Independent lab testing proved it physically removes over 99.9% of virus particles (including Murine Norovirus) from hands.* The toughest germs. Gone.
We call it NOWATA. Every use saves 2 gallons of water. Breaks down into harmless plant matter. Your kids are safe. The planet is safe.
Now you're ready for anything. Playground germs. Trail dirt. Camp mess. No water needed. No chemicals. No compromise.
Clean hands. Clear conscience. Pure confidence.
*Based on controlled lab testing using a norovirus surrogate. For hand cleansing only—not intended to treat or prevent disease.