NOWATA - Real Soap That Physically Removes 99.9% of Virus Particles

🧪 Lab Breakthrough: Virus Removal Validated

Adventure-Ready
Rinse-Free Soap
Physically Removes 99.9%
of Virus Particles*

From playground germs to trail dirt—NOWATA lifts away what soap usually leaves behind. No water, no worries. Whether you're chasing kids or chasing summits, real protection that actually works.

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*In laboratory testing, NOWATA physically removed over 99.9% of virus particles (Murine Norovirus, a human norovirus surrogate) from skin surface. For hand cleansing only. Not intended to treat or prevent disease.

NOWATA Adventure-Ready Rinse-Free Soap - Physically Removes 99.9% of Virus Particles

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NO water - NO waste - NO compromise

NOWATA Revolutionary Cleaning

The dirty secret sanitizer companies don't want you to know

Plot twist: Recent laboratory testing reveals that while sanitizers claim to kill germs, they leave everything—including viruses—stuck to your skin. NOWATA physically lifts and removes 99.9% of virus particles* from skin surfaces, using the same clumping action that makes soap work.

🧴 Sanitizers: Kill some germs, leave dead bacteria, viruses, and chemical residue on skin

🧼 NOWATA: Physically clumps and lifts away what's actually ON your hands—no rinse needed

Whether you're 20 miles from the nearest sink or watching your toddler lick the playground slide (again), traditional sanitizers fall short against tough viruses. The CDC confirms: "Alcohol-based hand sanitizers might not work on all types of germs." (CDC)

But what if there was a better way? What if you could get real soap cleaning power without a single drop of water?

NOWATA delivers laboratory-proven removal—
real soap power, zero water needed, total peace of mind.

*Based on controlled laboratory testing using Murine Norovirus, a human norovirus surrogate. NOWATA physically removes virus particles from skin surface. Not intended to treat or prevent disease. For hand cleansing only.

The Dirty Truth About Germs - NOWATA

THE DIRTY TRUTH ABOUT GERMS

The sticky, viral reality your hands face every day (and why regular soap isn't enough when adventure calls).

🔬

Lab Breakthrough: The Virus Most Soap Can't Touch

Independent laboratory testing reveals NOWATA physically removed over 99% of virus particles from skin—including stubborn ones like norovirus (that stomach bug that shuts down cruise ships). Unlike sanitizers that just kill some germs, NOWATA clumps and lifts viruses away. Perfect for trail snacks, playground visits, or anywhere sinks are myths.*

*Based on controlled lab test using norovirus surrogate. For hand cleansing only—not intended to treat or prevent disease.

😱

Playgrounds Host 52,000% More Bacteria Than Toilets

That monkey bar your toddler just licked? It's crawling with virus particles that survive for weeks. NOWATA physically lifts off what's stuck to hands—sanitizers leave it behind. [source]

🤧

Your Kid Touches Their Face 23 Times Per Hour

Eyes. Nose. Mouth. That's how viruses enter their system—straight from contaminated surfaces to vulnerable spots. Whether it's playground equipment or that "pristine" mountain stream, proper hand hygiene isn't optional when little explorers are involved. [source]

🦠

80% of Infections Spread Through Contaminated Hands

From trailside snacks to post-adventure high-fives, most viruses hitchhike via hand-to-face transfer. Stomach bugs, colds, and worse—they all follow the same route. The CDC calls proper handwashing "the single most important thing" for staying healthy. [source]

🧼

Sanitizer's Dirty Little Secret

Alcohol-based sanitizers kill some germs but don't remove dirt or stubborn viruses like norovirus. Gunk stays glued to skin. NOWATA does what sanitizer can't: physically clumps and lifts away what's actually on your hands—no rinse needed. Real soap science, adventure-ready. [source]

🚽

42% of Adventure Spots Have Zero Sinks

Trail heads, campgrounds, remote playgrounds—clean water is often miles away. Yet kids eat right after playing, transferring virus-loaded dirt straight to snacks. Smart parents pack NOWATA for when adventure calls but sinks don't answer. [source]

AS SEEN IN

The media can’t stop talking about the soap that doesn’t need water—and moms can’t stop using it.

🔊 Click to unmute and watch the full WFSB 3 feature.

“A mom-made invention that’s solving a sticky problem.”
– WFSB 3 News

“Cleans without water. Grows from garage startup to mom essential.”
– The Boston Globe

“Invented by a Connecticut couple—this soap might change everything about clean.”
– Hartford Courant

“Born in New England. Built for every messy moment.”
– The Westerly Sun

NOWATA - How It Works

Revolutionary Rinse-Free Soap

Clean hands anywhere, anytime – no water needed, no residue left behind

Experience clean hands wherever life takes you – at home, on the go, or in the wild

Try NOWATA Today

NOWATA Benefits Section

99.9% Virus Removal Power*

Swiss lab-proven to physically lift virus particles—playground nemesis and trail terror

Clumps & Strips What Sanitizer Can't

Watch dirt vanish instantly—no guessing if little hands are actually clean

Zero Chemicals on Skin

100% plant-based formula—safe enough for toddler snack hands, tough enough for trail grime

Saves 2 Gallons Per Use

Pack lighter, camp longer—no water wasted, no trace left behind

Made by Scientist Parents

Born in Connecticut during the pandemic—when clean kids and clean trails both mattered

LABORATORY PROVEN POWERHOUSE

When Adventure Calls, What's Your Clean?

From muddy hiking boots to ice cream-sticky toddler fingers—life gets messy. But now there's a soap that's been laboratory tested to physically remove over 99.9% of virus particles from skin. No water, no mess, no compromise on your family's health or your next adventure.

Traditional Soap & Water

The "When Available" Solution

Works Great (When It's There)

Perfect when you have access to clean running water and a sink—but that's rarely on mountaintops or at sticky playground monkey bars.

Time Vampire

Requires finding a bathroom, waiting in line, scrubbing, rinsing, drying. Meanwhile, your toddler is already touching everything again.

Water Guzzler

Burns through 3+ gallons per family washing session. Your eco-conscience and water bill both feel the pain.

Adventure Blocker

Utterly useless on hiking trails, camping trips, at beaches, in your car, or anywhere life actually gets interesting.

Skin Roulette

Some soap nourishes, others strip your hands drier than a desert wind. Quality varies wildly depending on what's available.

LABORATORY PROVEN

NOWATA Soap

The Adventure Parent's Secret Weapon

Laboratory Proven Virus Removal

Independent lab testing shows NOWATA physically removes over 99.9% of virus particles from skin surfaces—including stubborn norovirus-type particles that resist standard sanitizers.*

Clumps Away the Nasty Stuff

Unlike sanitizers that just kill germs, NOWATA physically lifts and clumps away dirt, grime, and microbes—leaving hands visibly clean, not just "sanitized."

Baby-Safe Plant Power

100% plant-based formula that's tough on contamination but gentle enough for your toddler's delicate skin. No harsh chemicals, alcohol, or mystery ingredients.

Works Literally Everywhere

Summit to playground, car seat to campfire—if you can get dirty there, NOWATA cleans there. Adventure parents and serious outdoorsmen swear by it.

30-Second Clean Champion

Apply, rub until it clumps, brush away. Done. While other parents are still looking for a bathroom, your family is already back to the fun.

Alcohol Sanitizers

The "Fake Clean" Illusion

Virus-Resistant Gaps

Many viruses—especially tough ones like norovirus—laugh at alcohol-based sanitizers. You think you're protected, but you're not actually removing the contamination.

Dirty "Clean" Hands

Kills some germs but doesn't remove visible dirt, mud, sticky residue, or grime. You're left with "sanitized" dirty hands that still look and feel contaminated.

Skin-Wrecking Dryness

Harsh alcohol strips natural oils faster than a desert wind, leaving hands cracked, painful, and ironically more prone to infection.

Sticky Mess Magnet

Leaves behind a tacky, uncomfortable residue that attracts dirt like a magnet. Clean hands shouldn't feel gross to touch.

Kid-Unsafe Chemicals

Harsh compounds transfer to food and can be harmful if ingested—not exactly what you want before snack time with the little ones.

*Laboratory testing conducted using a modified ASTM E 1174 antiviral test with Murine Norovirus, a human norovirus surrogate. Results do not imply disease prevention. For hand cleansing only.

Get Your Adventure-Ready Clean

INGREDIENTS YOU CAN TRUST

Ethyl Macadamiate

Why We Chose It: derived from macadamia nuts, a natural emollient that provides a silky, non-greasy feel.
Appeal: it locks in moisture, leaving your skin soft and smooth, perfect for the active, eco-conscious adventurer.

Every Ingredient We Use

Tapioca Starch

Why We Chose It: sourced from the cassava plant, it naturally absorbs dirt and grime, helping to keep your skin clean and fresh.
Appeal: it ensures a clean, non-greasy feel.

Every Ingredient We Use

Sodium Cocoyl Glutamate

Why We Chose It: made from coconut oil, a mild, biodegradable surfactant that gently cleanses the skin.
Appeal: ensures a thorough yet gentle clean, aligning with your sustainable and adventurous lifestyle.

Every Ingredient We Use

Gluconolactone

Why We Chose It: Sourced from corn, a natural antioxidant that hydrates and exfoliates the skin.
Appeal: it provides gentle exfoliation and hydration, keeping your skin fresh and radiant.

Every Ingredient We Use

Enhanced NOWATA Testimonials - Science-Backed Clean

Real Families, Real Adventures—Now Backed by Laboratory Science

Independent laboratory testing confirms NOWATA physically removes over 99% of virus particles from skin—no rinse needed, no mess left behind.*

Sarah M. – Boston, Mom of 3

"My toddler absolutely hates getting his hands wet—total meltdown every time. With NOWATA, he thinks it's some kind of magic trick. Just rub it on, it clumps up the dirt, and you brush it off. No water, no tears, no mess. Been using it for months and honestly can't imagine going back to regular soap for quick cleanups."

Jake R. – Boulder, Backcountry Guide

"I guide multi-day hiking trips where water conservation is critical. NOWATA has become essential gear—no water needed, works even with muddy hands, and unlike sanitizer, it actually removes the grime. My clients love that they can clean up properly before meals without wasting precious water."

Jennifer L. – Atlanta, Working Mom

"Between soccer practice, grocery runs, and playground visits, there's never a convenient sink when you need one. I keep NOWATA in my purse and car now. It's perfect for those sticky finger situations, and my kids actually think it's fun to use. Way more effective than those wet wipes that just smear things around."

Dr. Emily Chen – San Francisco

"I have Raynaud's syndrome, so cold water from public restrooms is genuinely painful. NOWATA has been a game-changer—I can clean my hands thoroughly without the cold water torture. As a healthcare provider, I appreciate that it actually removes contaminants rather than just spreading them around."

Marcus K. – Denver, Climbing Instructor

"Rock climbing means chalky, dirty hands constantly. Regular soap needs running water and time we don't have at the crag. NOWATA works instantly—just rub, clump, brush off. My hands are actually cleaner than with traditional soap, and it's gentle enough to use multiple times per day without drying out my skin."

Maria V. – Portland, Elementary Teacher

"Teaching 2nd grade means constant hand-cleaning needs, but the school sinks are always busy or broken. My students think NOWATA is magic—they love watching it clump up and brush away. It's become my secret weapon for keeping classroom germs at bay, especially during flu season."

· "Why didn't someone invent this sooner?"- Amy T · "Honestly impressed with how well it works" - Chris B · "My go-to for quick cleanups" - Rachel M · "Keeps a tube in every bag now" - Steve L

"Out with hand sanitizer, in with NOWATA" - The Boston Globe · "This is AMAZING!" - Great Day @9a · " ...could be a revolutionary product." - The Hartford Courant ·

BUNDLE & SAVE

ADVENTURE-READY PROTECTION

Stock up on scientifically-proven rinse-free soap and save over 20% on your germ-fighting arsenal!

🧪

BREAKTHROUGH RESEARCH Independent testing shows 99.9% effectiveness against norovirus*

Playground-to-peak protection for your whole crew

Real soap power when water's nowhere to be found

Safe for little hands, tough enough for big adventures

Parents & adventurers are stocking up! Don't get caught empty-handed when germs strike. Grab your bundles now and protect what matters most.

SHOP BUNDLES NOW →

*Based on independent testing using modified ASTM E1174 protocol against Murine Norovirus as surrogate for human norovirus. Results may vary.

SAVE 20% +

✓ 99.9% EFFECTIVE

NOWATA Our Story - Updated

OUR STORY

Founders Dr. Ruslan & Dr. Yalda

When our babies arrived during the pandemic, we had a problem. Hand sanitizer burned their skin. Soap wasted water we needed on mountain trails. Both were dangerous if swallowed.

As scientists, we refused to choose between clean hands and safe kids.

So we spent two years creating something impossible: A plant-based soap that works without water. It physically clumps dirt and grime, then lifts it clean off your skin. Takes everything with it.

How well does it work? Independent lab testing proved it physically removes over 99.9% of virus particles (including Murine Norovirus) from hands.* The toughest germs. Gone.

We call it NOWATA. Every use saves 2 gallons of water. Breaks down into harmless plant matter. Your kids are safe. The planet is safe.

Now you're ready for anything. Playground germs. Trail dirt. Camp mess. No water needed. No chemicals. No compromise.

Clean hands. Clear conscience. Pure confidence.

*Based on controlled lab testing using a norovirus surrogate. For hand cleansing only—not intended to treat or prevent disease.

WHY WE EXIST

It REALLY works!

So, I bought this on a whim, not actually believing it would work. So, when the tube arrived, I went outside to do yard work- pulling weeds, mowing, trenching, gardening, etc. When I was finished 2 hours later, my hands were a mess. Great time to test my new NOWATA. Honestly, I was shocked at how good it works. My hands were cleaner than when I use soap and water. This stuff is a game changer!

Works as described. The container seems to be about half full.

Thanks for the 5-star review! Our tubes are filled by weight to ensure you get the full 2.5 FL OZ - the consistency can sometimes create air space. Appreciate you choosing NOWATA!

Good for camping

I took this on a two week camping/backpacking trip and it was great for actually removing grime when water was scarce. I especially appreciated it's ability to keep my hands clean as a person who prefers contact lenses over glasses.

I would feel better about using this soap if it was certified compostable by a 3rd party. Its important to me to 100% know I'm not putting micro plastics or unsafe chemicals into the environment (natural ingredients and plant-based ingredients don't always mean environmentally safe and "biodegradable" isn't the same as "certified compostable").

I would also like a smaller bottle option for backpacking.

Hi Elizabeth,
Thanks for the great review and for taking NOWATA camping!
You're absolutely right about third-party certification - based on your feedback, we're submitting our soap for OECD 301B testing to rigorously validate our biodegradability claims.
Also noted on the smaller bottle option for backpackers!
Thanks for holding us to high environmental standards.
Best,
The NOWATA Team

Great concept!

I really like the Nowata Soap. It's easy and discreet to use in situations where you need to clean your hands and don't have access to a sink. A sweet dog licked my hands in a medical office yesterday, and I was able to clean my hands easily with Nowata, and it looked like I had just put lotion on my hands. The "peelings" were a bit of a surprise when I used the product, but rubbing my hands together a bit brushed them off easily. I will absolutely keep Nowata in my purse to use in the car or on the go!

Clumps up

I bought it for my grandchildren. I tried it for myself and noticed it gets clumpy as you try spreading it which creates a mess, that needs to be cleaned up.

1 2 3

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Adventure-Ready Rinse-Free Soap Physically Removes 99.9% of Virus Particles*

The dirty secret sanitizer companies don't want you to know

THE DIRTY TRUTH ABOUT GERMS

🔬

Lab Breakthrough: The Virus Most Soap Can't Touch

😱

Playgrounds Host 52,000% More Bacteria Than Toilets

🤧

Your Kid Touches Their Face 23 Times Per Hour

🦠

80% of Infections Spread Through Contaminated Hands

🧼

Sanitizer's Dirty Little Secret

🚽

42% of Adventure Spots Have Zero Sinks

AS SEEN IN

Revolutionary Rinse-Free Soap

Experience clean hands wherever life takes you – at home, on the go, or in the wild

99.9% Virus Removal Power*

Clumps & Strips What Sanitizer Can't

Zero Chemicals on Skin

Saves 2 Gallons Per Use

Made by Scientist Parents

When Adventure Calls, What's Your Clean?

Traditional Soap & Water

Works Great (When It's There)

Time Vampire

Water Guzzler

Adventure Blocker

Skin Roulette

NOWATA Soap

Laboratory Proven Virus Removal

Clumps Away the Nasty Stuff

Baby-Safe Plant Power

Works Literally Everywhere

30-Second Clean Champion

Alcohol Sanitizers

Virus-Resistant Gaps

Dirty "Clean" Hands

Skin-Wrecking Dryness

Sticky Mess Magnet

Kid-Unsafe Chemicals

INGREDIENTS YOU CAN TRUST

Ethyl Macadamiate

Tapioca Starch

Sodium Cocoyl Glutamate

Gluconolactone

Real Families, Real Adventures—Now Backed by Laboratory Science

Sarah M. – Boston, Mom of 3

Jake R. – Boulder, Backcountry Guide

Jennifer L. – Atlanta, Working Mom

Dr. Emily Chen – San Francisco

Marcus K. – Denver, Climbing Instructor

Maria V. – Portland, Elementary Teacher

ADVENTURE-READY PROTECTION

OUR STORY

Customer Reviews

Adventure-Ready
Rinse-Free Soap
Physically Removes 99.9%
of Virus Particles*