Go Beyond Sanitizer - NOWATA™ Rinse-Free, Wipe-Free, Plant-Based Soap

Clean hands ANYWHERE!

Wash away dirt anywhere without harsh chemicals

When soap and water aren't around, what do you reach for?

Traditional sanitizers are harsh, dry out young skin, and pose risks if swallowed. The CDC states that "washing hands with soap and water is the best way to get rid of germs in most situations." (CDC)

But what about when there’s no sink around?

NOWATA is your safe, rinse-free soap alternative—
real soap, zero water, worry-free.

THE DIRTY TRUTH ABOUT GERMS

A few facts your toddler won’t tell you (but their sticky hands might).

😱

Playgrounds Are Dirtier Than Toilets

Swings and slides can host 52,000% more bacteria than the average toilet seat. But hey, at least the view is better. [source]

🤧

Face-Touches Per Hour: ~23

Your kid touches their face every 2–3 minutes. Eyes. Nose. Mouth. Repeat. [source]

🦠

80% of Illnesses Spread by Hand

Most germs enter through hand-to-face transfer after touching shared surfaces. [source]

🧼

Sanitizer Doesn’t Remove Dirt

It kills some germs but doesn’t clean anything. Gunk stays put. [source]

🚽

Only 58% of Parks Have Sinks

That means 42% of playgrounds expect you to just… hope for the best. [source]

🍕

Snack-Time Hands = Germ Buffet

Most kids eat right after playing. Clean hands = less “Why is she sick again?” [source]

AS SEEN IN

The media can’t stop talking about the soap that doesn’t need water—and moms can’t stop using it.

🔊 Click to unmute and watch the full WFSB 3 feature.

“A mom-made invention that’s solving a sticky problem.”
– WFSB 3 News

“Cleans without water. Grows from garage startup to mom essential.”
– The Boston Globe

“Invented by a Connecticut couple—this soap might change everything about clean.”
– Hartford Courant

“Born in New England. Built for every messy moment.”
– The Westerly Sun

NOWATA - How It Works

Revolutionary Rinse-Free Soap

Clean hands anywhere, anytime – no water needed, no residue left behind

Experience clean hands wherever life takes you – at home, on the go, or in the wild

Try NOWATA Today

100% Plant-Based & Non-Toxic

Safe for you and the environment

Biodegradable & Eco-friendly

Leaves no trace behind

Satisfaction Guaranteed

Not thrilled? We'll make it right!

Born in the USA

Founded in Connecticut, USA

Fast Shipping

Ships within 24 hours from CT, USA

CLEANLINESS REDEFINED

NOWATA vs Alternatives

See how NOWATA's innovative rinse-free formula outperforms both traditional soap and alcohol-based sanitizers for the ultimate clean anywhere.

Traditional Soap & Water

Effective But Inconvenient

Effective Cleaning

Provides thorough cleansing but requires access to clean running water, which is often unavailable outdoors.

Skin Moisture

Quality varies widely—many traditional soaps can strip natural oils and dry skin, especially with frequent use.

Environmental Impact

Varies by brand—many contain ingredients harmful to ecosystems and waste significant water (2+ gallons per wash).

No Residue

Rinses clean when sufficient water is available, but requires towels or air drying afterward.

Food Safety

Generally safe around food, though some conventional soaps contain concerning chemicals.

CLEAN ANYWHERE

NOWATA Soap

Adventure-Ready Cleaning Power

Complete Cleansing Action

Works like traditional soap to eliminate harmful microbes while also removing dirt, mud, sap, and trail messes that sanitizers leave behind.

Nourishes Your Skin

Plant-based formula leaves your skin feeling clean and moisturized, not dry and irritated.

100% Biodegradable

No trace left behind—completely safe for use in nature and breaks down naturally.

No Sticky Residue

Clean feeling with no lingering stickiness—perfect before eating or setting up camp.

Safe Around Food

Non-toxic formula means no worries about harmful chemical contamination of your trail snacks and meals.

Alcohol Sanitizers

Limited Disincetion Only

Disinfects Without Cleaning

Targets microbes but doesn't remove visible dirt or oils, leaving your hands still dirty and potentially contaminated.

Dries Out Skin

Harsh alcohol strips your skin's natural moisture, causing cracking and irritation with repeated use.

Environmental Waste

Single-use plastic bottles contribute to environmental pollution and trail litter.

Sticky Residue

Leaves an uncomfortable, tacky feeling that attracts more dirt to your hands.

Chemical Concerns

Contains harsh compounds that can transfer to food and may contribute to microbial resistance with repeated use.

Get Clean Hands Anywhere

INGREDIENTS YOU CAN TRUST

Ethyl Macadamiate

Why We Chose It: derived from macadamia nuts, a natural emollient that provides a silky, non-greasy feel.
Appeal: it locks in moisture, leaving your skin soft and smooth, perfect for the active, eco-conscious adventurer.

Every Ingredient We Use

Tapioca Starch

Why We Chose It: sourced from the cassava plant, it naturally absorbs dirt and grime, helping to keep your skin clean and fresh.
Appeal: it ensures a clean, non-greasy feel.

Every Ingredient We Use

Sodium Cocoyl Glutamate

Why We Chose It: made from coconut oil, a mild, biodegradable surfactant that gently cleanses the skin.
Appeal: ensures a thorough yet gentle clean, aligning with your sustainable and adventurous lifestyle.

Every Ingredient We Use

Gluconolactone

Why We Chose It: Sourced from corn, a natural antioxidant that hydrates and exfoliates the skin.
Appeal: it provides gentle exfoliation and hydration, keeping your skin fresh and radiant.

Every Ingredient We Use

What People Are Saying About NOWATA

Amelia W. – Boston

"My toddler has a meltdown over wet hands, especially in cold weather. This rinse-free soap has been an absolute game-changer for us. She actually enjoys cleaning up now—the peel-off part is like a little game to her!"

Jason K. – Chicago

"I've tried every gentle soap on the market for my eczema-prone skin. NOWATA is the only one that doesn't leave my hands dry and cracked. Plus, no water means no painful temperature shocks for my sensitive skin."

Lindsay P. – San Francisco

"My dermatologist recommended NOWATA after my Raynaud's got worse last winter. I can finally clean my hands without triggering painful episodes. It's become an essential part of managing my condition."

Vanessa M. – Atlanta

"School pickup, grocery store, playground, diaper change—life with three kids is messy. NOWATA has saved us countless times when there's no sink nearby. It lives in my diaper bag and car console now."

Tyler J. – Boulder

"Backpacked through Yosemite with this little soap and it was clutch. Cooking after setting up camp? Just NOWATA and done. No wasting drinking water or leaving soap residue in the wilderness. Leave No Trace approved!"

Michelle C. – Portland

"My daughter's preschool teacher asked what our 'clean hands trick' was because she never gets sick. It's NOWATA! We use it before snacks at the park, after petting zoo visits—everywhere. Best mom hack ever."

Join 1,000+ Happy Customers → Try NOWATA

· "Perfect for outdoors," Sarah T · "Must-have for any adventurer." Emily R · "Results speak louder. A must-try!" Rachel F · "Game-changer!" Amanda P

"Out with hand sanitizer, in with NOWATA" - The Boston Globe · "This is AMAZING!" - Great Day @9a · " ...could be a revolutionary product." - The Hartford Courant ·

BUNDLE & SAVE

MORE ADVENTURE, LESS COST

Pick from our special bundles and save over 20% on NOWATA essentials!

Get more of what you need for less

Stay fresh and ready for any adventure

Eco-friendly solutions that save water & money

Limited time bundles available! Stock up now on your adventure essentials and maximize your savings before they're gone.

SHOP BUNDLES →

SAVE 20% +

OUR STORY

Founders Dr. Ruslan & Dr. Yalda

We had our babies during the pandemic. Hand cleaning became vital. We're scientists who love the outdoors, but faced a problem. Sanitizers left chemicals on our kids' skin. Regular soap wasted water we needed on our hikes.

We didn't accept this trade-off. So we created something better. After two years of work, we made a plant-based soap that cleans without water. Each use saves 2 gallons. It breaks down naturally outdoors.

We call it NOWATA. The name means "NO WAter" needed. It's also inspired by how people in Connecticut, where we developed it, pronounce "water."

Now you can clean up anywhere. At playgrounds. On hiking trails. While camping. No water needed. No chemicals on your kids' hands. No harm to our planet.

Clean hands. Clear conscience.

WHY WE EXIST

Great concept!

I really like the Nowata Soap. It's easy and discreet to use in situations where you need to clean your hands and don't have access to a sink. A sweet dog licked my hands in a medical office yesterday, and I was able to clean my hands easily with Nowata, and it looked like I had just put lotion on my hands. The "peelings" were a bit of a surprise when I used the product, but rubbing my hands together a bit brushed them off easily. I will absolutely keep Nowata in my purse to use in the car or on the go!

Clumps up

I bought it for my grandchildren. I tried it for myself and noticed it gets clumpy as you try spreading it which creates a mess, that needs to be cleaned up.

A Must-Have for Clean, Healthy Hands

Nowata has been a game-changer for my family! My wife, my child, and I all love it, and we never leave the house without it. Public bathrooms are often unhygienic, but having this antibacterial hand sanitizer on hand has been a lifesaver. It’s gentle, free of harsh chemicals! Plus, knowing it’s environmentally friendly gives us extra peace of mind. Highly recommend!

A Must-Have No-Rinse Liquid Soap

I’ve been using NOWATA and it’s a game-changer! It’s incredibly convenient, especially for quick clean-ups or when water isn’t readily available. The formula feels gentle on the skin, leaves no sticky residue, and has a fresh, clean scent. Perfect for travel, camping, or even keeping in the car for emergencies. Highly recommend it for anyone looking for a hassle-free hygiene solution!

Great Gift Items

I bought 2 soaps for my son who has 3 small kids, a soap and shampoo for my daughter who travels, a soap for a friend who can't use hand sanitizer, and a shampoo for my sister who travels a lot. All of the items came securely packaged and in a timely manner. It's great to have holiday gifts ready to share.

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Clean hands ANYWHERE!

When soap and water aren't around, what do you reach for?

THE DIRTY TRUTH ABOUT GERMS

😱

Playgrounds Are Dirtier Than Toilets

🤧

Face-Touches Per Hour: ~23

🦠

80% of Illnesses Spread by Hand

🧼

Sanitizer Doesn’t Remove Dirt

🚽

Only 58% of Parks Have Sinks

🍕

Snack-Time Hands = Germ Buffet

AS SEEN IN

Revolutionary Rinse-Free Soap

Experience clean hands wherever life takes you – at home, on the go, or in the wild

100% Plant-Based & Non-Toxic

Biodegradable & Eco-friendly

Satisfaction Guaranteed

Born in the USA

Fast Shipping

NOWATA vs Alternatives

Traditional Soap & Water

Effective Cleaning

Skin Moisture

Environmental Impact

No Residue

Food Safety

NOWATA Soap

Complete Cleansing Action

Nourishes Your Skin

100% Biodegradable

No Sticky Residue

Safe Around Food

Alcohol Sanitizers

Disinfects Without Cleaning

Dries Out Skin

Environmental Waste

Sticky Residue

Chemical Concerns

INGREDIENTS YOU CAN TRUST

Ethyl Macadamiate

Tapioca Starch

Sodium Cocoyl Glutamate

Gluconolactone

What People Are Saying About NOWATA

Amelia W. – Boston

Jason K. – Chicago

Lindsay P. – San Francisco

Vanessa M. – Atlanta

Tyler J. – Boulder

Michelle C. – Portland

MORE ADVENTURE, LESS COST

OUR STORY

Customer Reviews