Apply the gel to your hands and rub for 30-45 seconds. Our patent-pending formula bonds with dirt, oils, and germs - then forms visible clumps that trap everything inside. Brush them off and you're done. No water. No towel. No residue. You can literally see the dirt leaving your skin.

Yes. NOWATA was independently lab-tested by Microbe Investigations AG in Switzerland using a modified ASTM E1174 protocol - the same standard used to evaluate traditional handwashing. Results: >99.9% removal of E. coli and norovirus surrogate. That's equivalent to soap-and-water performance, without a sink.

NOWATA was invented by two scientist-parents - Dr. Ruslan Maidans (DDS) and Dr. Yalda Shahriari (PhD, biomedical engineering) - specifically because they needed something safe for their own children. The formula is plant-based, alcohol-free, non-toxic, and fragrance-free in the Unscented option. No harsh chemicals. No bitter taste. No skin irritation.

Correct - alcohol-based sanitizers are not effective against norovirus because it's a non-enveloped virus. NOWATA physically removes pathogens through its clumping mechanism rather than relying on chemical kill. Our lab testing confirmed >99.9% removal of a norovirus surrogate using the ASTM E1174 method.

No. NOWATA is rinse-free soap - a completely different category. Hand sanitizer uses alcohol to chemically kill some germs but leaves all the dirt, oils, and dead microbes on your skin. NOWATA physically lifts and removes everything. The visible clumps are proof it's working. Sanitizer evaporates and you hope it worked. With NOWATA, you know.

NOWATA is made from plant-based, non-toxic ingredients. It's alcohol-free, paraben-free, and sulfate-free. The formula was developed over three years by our co-founders with five independent chemists. Full ingredient list is available on each product page.

The 2.5 oz bottle provides approximately 100+ uses. That's roughly the equivalent of 500+ disposable wipes - in one compact bottle.

Two options - Lavender and Unscented. The Unscented version is ideal for sensitive skin, use around children, or situations where fragrance-free is preferred (food handling, healthcare, etc.).

Absolutely - that's where NOWATA outperforms everything else. Sanitizer is designed for clean-looking hands in controlled environments. NOWATA was built for real-world dirt: playgrounds, trails, campsites, car rides, gardening, job sites. The dirtier your hands, the more visible the clumps.

The 2.5 oz bottle is under the 3.4 oz TSA liquid limit, so it goes right in your carry-on. For checked bags, any size works. The Silicone Refillable Bottle (1.35 oz) is also an option for ultra-light packing.

The clumps are the proof. As you rub, our patent-pending formula bonds with dirt, oils, and microbes on your skin - then encapsulates everything into soft, visible clumps. You brush them off, and what was on your hands is now gone. That's real removal, not invisible guessing.

NOWATA Dry Shampoo is a pump spray, not an aerosol - no harsh propellants, no chemical smell. It uses plant-based ingredients like arrowroot powder, rice powder, and natural clays to absorb oil and add volume without leaving chalky residue or weighing your hair down.

No. Pump 2-3 sprays onto your roots, massage in with your fingertips, and style as usual. That's it. No sink, no rinse, no towel.

NOWATA Dry Shampoo comes in Light and Dark formulas specifically to match your hair tone. Choose the one that matches, and it blends in without visible residue.

Plant-based ingredients including arrowroot powder, rice powder, and natural clays. No aerosol. No parabens. No sulfates. No alcohol.

Yes. The 1.06 oz (30g) bottle is well under TSA limits and fits easily in a carry-on, gym bag, or daypack.

No. Our ASTM E1174 lab testing (>99.9% removal of E. coli and norovirus surrogate) was conducted on the NOWATA rinse-free soap formulation only. The dry shampoo is a separate product designed for oil absorption and hair refreshing.

Your subscription renews by itself based on the plan you picked. For example, if you chose monthly, we’ll charge you each month and send your products to you—no need to reorder!

Absolutely — life changes, plans shift, and sometimes your soap schedule should too.

You can pause or cancel your subscription anytime, no questions asked (well… maybe just “are you sure?” 😉).

Here are four easy ways to do it:

Customer Portal:
Log in anytime at nowataclean.com/account/login to manage, pause, or cancel your subscription directly.

Magic Link (No Password Needed):
Visit nowataclean.com/a/subscriptions/login and enter your email. We’ll instantly send you a secure link to manage or cancel your subscription—no password required.

From Any Subscription Email:
Every email we send (like your order confirmation or renewal reminder) includes a “Manage Subscription” link. Just click, confirm, and you’re done.

Email the Humans:
Prefer the personal touch? Email us at support@nowataclean.com with “Cancel My Subscription” in the subject line, and we’ll take care of it for you—no judgment, promise.

Of course. You can add products to your subscription in the customer portal. Just click on theEditbutton in the products card and edit, remove or add products to your subscription.

Most orders ship within 1-3 business days. Economy delivery within the US typically arrives in 3-7 business days after shipment. You'll receive a tracking number by email once your order ships.

Free shipping is available on orders $45+. Bundles typically qualify.

We want you to be 100% satisfied with your purchase. If for any reason you're not happy, we offer a full money-back guarantee. Please review full terms here:

https://nowataclean.com/policies/refund-policy

Just email us atsupport@nowataclean.comwith your order details, and we’ll help you.

If your product arrives broken or doesn’t work, please tell us right away so we can replace it or give you a refund.

Dr. Ruslan Maidans (DDS) and Dr. Yalda Shahriari (PhD, biomedical engineering, University of Rhode Island). They developed NOWATA over three years with five independent chemists after facing a hygiene dilemma with their own young children - contaminated water in one hand, chemical-laden sanitizer in the other. Neither was acceptable. So they built something better.

NOWATA's clumping mechanism is patent-pending. The technology - which bonds with contaminants, forms visible clumps, and enables physical removal - is proprietary and unlike anything else on the market.

Independently tested by Microbe Investigations AG in Zurich, Switzerland. Test reportsLS25-01642andLS25-02076, using a modified ASTM E1174 protocol - the standard used to evaluate traditional handwashing efficacy.

Yes. NOWATA is plant-based, alcohol-free, and free of parabens and sulfates. The Unscented formula is ideal for sensitive skin, eczema-prone skin, and use on children. No alcohol means no drying, cracking, or irritation - common complaints with hand sanitizer.

Yes. NOWATA is made from readily biodegradable, plant-based ingredients. It's safe for use outdoors and leaves no environmental trace - making it compatible with Leave No Trace principles.