When soap and water aren't around, what do you reach for?
Traditional sanitizers are harsh, dry out young skin, and pose risks if swallowed. The CDC states that "washing hands with soap and water is the best way to get rid of germs in most situations." (CDC)
But what about when there’s no sink around?
NOWATA is your safe, rinse-free soap alternative—
real soap, zero water, worry-free.
AS SEEN IN
The media can’t stop talking about the soap that doesn’t need water—and moms can’t stop using it.
🔊 Click to unmute and watch the full WFSB 3 feature.
“A mom-made invention that’s solving a sticky problem.”
– WFSB 3 News
“Cleans without water. Grows from garage startup to mom essential.”
– The Boston Globe
“Invented by a Connecticut couple—this soap might change everything about clean.”
– Hartford Courant
“Born in New England. Built for every messy moment.”
– The Westerly Sun
SEE THE CLUMPING ACTION IN ACTION
Unlike sanitizers that leave dirt on hands, NOWATA physically removes contaminants with no water needed!
HOW NOWATA WORKS
APPLY & SPREAD
Apply a small amount to dry hands and spread around for 15–20 seconds like regular soap.
WATCH IT CLUMP
Our revolutionary formula immediately begins binding to dirt and contaminants, pulling them away from skin.
RUB OFF & GO
Gently rub hands together as the formula turns into biodegradable bits that fall away, leaving hands truly clean.
Soap, Sanitizer, and Sanity: What Actually Works
See how NOWATA's gentle, rinse-free formula makes cleanup easy anywhere—from sticky playground hands to messy airplane snacks—without harsh chemicals or water.
Traditional Soap & Water
Soap Needs a Sink. You Don't Have One.
Sink Required
Requires a sink and a towel. You have neither.
Harsh on Delicate Skin
Most soaps leave hands dry, red, and itchy—and turn wash time into cry time.
Wastes Water & Time
Up to 2 gallons of water per wash, plus 10 minutes of negotiating with someone wearing light-up shoes.
Messy Process
Towels, drips, water everywhere, and your child running off mid-rinse. So fun.
Food Safety
Usually safe… until you check the ingredient list and realize you can't pronounce anything after "sodium."
NOWATA Soap
Sticky hands. Sidewalk grime. Melted fruit snacks. All gone—without a single scream.
Gentle & Effective Cleansing
Tackles sticky fingers, sidewalk grime, and snack residue — even when your kid refuses to sit still.
Safe for Sensitive Skin
No sting, no dryness, no angry rashes. Just plant-based clean they won't cry about.
Eco-Friendly Example
Every use saves ~2 gallons of water—so your kid can have a future that isn't on fire.
Clean Without Stickiness
No weird film, no tacky residue — just clean skin that doesn't become a dirt magnet.
Safe Around Snacks & Meals
100% non-toxic. Natural. Safe when your toddler eats Cheddar Bunnies 4 seconds after you clean their hands.
Alcohol Sanitizers
Burns, Stings, and Leaves You Sticky
Only Kills Surface Germs
Germs? Maybe. Sticky jelly and playground dirt? Absolutely not.
Harsh on Sensitive Skin
Alcohol dries out hands and makes kids scream. You've been warned.
Environmental Waste
Tiny bottle, huge environmental guilt. And it's always empty when you need it.
Sticky Residue
Leaves hands tacky enough to pick up playground mulch like a lint roller.
Chemical Safety Concerns
Kids put hands in mouths. You don't want mystery chemicals being part of lunch.
This deal expires in 2:00:00
Mom-to-Mom Special: Buy One, Get One 50% Off!
Because every mom deserves a backup plan for messy moments
Keep one in your purse, one in the diaper bag
Share with another mom who needs clean hands on-the-go
Save more while stocking up on essential family protection
This special offer ends soon! We're making room for our new inventory and this deal won't last long.
Customize Your BOGO Bundle
NOWATA Rinse-Free Soap Bundle
Clean hands anywhere, anytime. No water needed!
$31.98
$23.99
SAVE 50% ON SECOND BOTTLEWhy Moms Love NOWATA
Emily R. – Brooklyn
“My daughter has eczema, and this is the only soap she doesn’t scream about. Total lifesaver — no alcohol, no drama.”
Sarah M. – Austin
“I used this after a backseat applesauce disaster. No sink. No wipes. Just NOWATA and some calm for once.”
Lana D. – Denver
“My kid loves peeling it off — it’s weirdly fun for her. I just love that it works.”
Jess T. – Raleigh
“Playgrounds never have soap. I keep one of these in the stroller and one in my purse.”
Maya S. – Seattle
“Bought one for myself and ended up gifting two more to mom friends. They immediately got it.”
Alex G. – Chicago
“We go through one a month. Honestly? I panic when we run out.”
THE DIRTY TRUTH ABOUT GERMS
A few facts your toddler won’t tell you (but their sticky hands might).
😱
Playgrounds Are Dirtier Than Toilets
Swings and slides can host 52,000% more bacteria than the average toilet seat. But hey, at least the view is better. [source]
🤧
Face-Touches Per Hour: ~23
Your kid touches their face every 2–3 minutes. Eyes. Nose. Mouth. Repeat. [source]
🦠
80% of Illnesses Spread by Hand
Most germs enter through hand-to-face transfer after touching shared surfaces. [source]
🧼
Sanitizer Doesn’t Remove Dirt
It kills some germs but doesn’t clean anything. Gunk stays put. [source]
🚽
Only 58% of Parks Have Sinks
That means 42% of playgrounds expect you to just… hope for the best. [source]
🍕
Snack-Time Hands = Germ Buffet
Most kids eat right after playing. Clean hands = less “Why is she sick again?” [source]
Perfect for Life’s Messiest Moments
From trail snacks to fairground stickiness, NOWATA goes where sinks can’t.
Playground Panic Averted
Your toddler just used the slide as a napkin. You forgot wipes. NOWATA lives in your diaper bag for *exactly* this reason.
Trail Mix Meltdown
Snack stuck to his hand. No sink in sight. Just rub, peel, and keep moving.
Checkout Counter Cleanup
She touched everything. Sampled a grape. You cleaned her hands before the cashier judged you.
Sticky Hands, Porta Potties
She wants cotton candy. You’re near the porta-potties. You don’t panic — you brought NOWATA.
You’ve already lived these moments. NOWATA makes them easier to clean up.
Get Clean, Keep Moving →INGREDIENTS YOU CAN TRUST
Ethyl Macadamiate
- Why We Chose It: natural macadamia nut emollient for silky, non-greasy skin.
- Appeal: locks moisture while keeping hands soft.
Tapioca Starch
- Why We Chose It: cassava-derived absorber that naturally captures dirt and grime for fresher skin.
- Appeal: Delivers clean results without greasy residue
Sodium Cocoyl Glutamate
- Why We Chose It: made from coconut oil, a mild, biodegradable surfactant that gently cleanses the skin.
- Appeal: ensures a thorough yet gentle clean
Gluconolactone
- Why We Chose It: Sourced from corn, a natural antioxidant that hydrates and exfoliates the skin.
- Appeal: Gentle exfoliation for fresher, more radiant skin.
FREQUENTLY ASKED QUESTIONS
Is NOWATA safe for babies and toddlers?
TL;DR: Yep. Made for sensitive skin and tiny humans.
Full answer:
Yes! NOWATA was made with babies, toddlers, and your snack-covered chaos goblins in mind. It’s non-toxic, alcohol-free, and free from harsh chemicals that can irritate delicate skin. We left out the stuff that makes other soaps sting or dry out skin—because getting clean shouldn’t mean getting red and rashy.
Does NOWATA contain nuts? Is it safe for people with nut allergies?
TL;DR: Our formula includes ethyl macadamiate, a super-processed form of macadamia oil that’s usually safe for nut allergies. But if your allergy is severe, do a spot test or check with your doctor first.
Full answer:
NOWATA contains ethyl macadamiate, which is a skin-conditioning ingredient derived from macadamia oil—but don’t panic yet. It goes through a transformation (think: nut in, science out) that removes the proteins usually responsible for triggering allergic reactions.
According to trusted sources like the Environmental Working Group (EWG.org), ethyl macadamiate is considered low-risk and commonly used in products like lotions and sunscreens without requiring allergy warnings. Most people with nut allergies can use it safely.
That said, we don’t take chances with serious allergies—and we know you don’t either. If you or your child has a very severe macadamia nut allergy, here’s what we recommend:
- Do a small spot test on the wrist first
- Watch for any reaction in the first 24 hours
- Ask your doctor if you’re unsure
We’re all about transparency. Our goal is to make something safe, gentle, and plant-based—but if there’s even a 1% chance it’s not right for your family, we want you to feel confident making that call.
How does it clean without water?
TL;DR: It lifts dirt, oil, and germs off your skin—then clumps up and flakes away. No rinse. No wipe. No kidding.
Full answer:
NOWATA works by wrapping dirt, oils, and germs in a plant-based formula that clumps as you rub it in. Those clumps? That’s the mess leaving your skin. No rinse needed.
Behind the scenes, natural enzymes are breaking down the gunk (think sticky snacks, playground grime, invisible grossness), while biodegradable binding agents lift it up and off your skin. Once everything’s encapsulated, it flakes off—kind of like a peelable clean layer. The result: fresh skin without dragging out a sink, towel, or meltdown.
It’s not magic. It just looks like it.
Will it remove sticky substances like juice or ice cream?
TL;DR: Yep. It handles sugar goo, snack sludge, and even crusty messes like a champ.
Full answer:
Absolutely! NOWATA isn’t just for dirt—it was made for the real messes: dried yogurt, popsicle arm drips, syrup on everything. The formula lifts sticky, sugary residues off the skin using the same clumping and peeling magic that handles mud and oils.
Rub it in, let the soap encapsulate the stickiness, and flake it off. Works on fresh spills and dried-on “oh no I didn’t see that earlier” situations. Parents have even used it on glue and paint—because of course they have.
How many uses per bottle?
TL;DR: About 40–45 hand cleanings per 2oz bottle. Unless your kid is part swamp.
Full answer:
Each 2oz bottle gives you around 40 to 45 hand cleanings, depending on how much you use and how messy the moment is. Tiny toddler fingers after a snack? That’s barely a drop. Full-on mud pie hands + face + one shoe? Yeah, you’ll use more.
Basically, it’s built to last through many “I swear you were clean five minutes ago” situations. And if you’ve got multiple small mess-makers in your orbit, upgrading to a larger bottle or multi-pack isn’t a bad idea.
Is it really biodegradable?
TL;DR: Yes—every part of NOWATA breaks down naturally. No water, no waste, no trace.
Full answer:
Yes! Every ingredient in NOWATA was chosen to break down safely and completely in the environment. The little soap flakes you brush away? They biodegrade—no microplastics, no chemical residue, no “what even is that” mystery sludge.
It’s safe to use outdoors, on the trail, at the park, or anywhere you don’t want to leave a mess behind (except maybe on your child’s shirt, which is a separate issue). You get clean, the earth stays clean. Win-win.
OUR CLEAN PROMISE
Alcohol-Free & Non-Drying
Gentle, protective care for sensitive little hands.
No Artificial Fragrances
Light, natural scent kids and parents love.
Zero Harsh Chemicals
Safe for daily adventures—trusted by parents, loved by kids.
100% Plant-Based & Biodegradable
Good for your family and our planet.
Because your family deserves the best, safest clean possible
Try NOWATA Today