★★★★★
08/17/2025
My toddler absolutely hates getting his hands wet—total meltdown every time. With NOWATA, she thinks it’s some kind of magic trick.
Parent-Approved Soap
That Makes Hand Hygiene
Fun (And Actually Works)
Created by parent-founders for
busy families. Keeps kids' hands
clean everywhere—from playgrounds
to lunch tables, no sink required.
30 Days Guarantee
Kid-Safe
Lab-Verified
*Based on laboratory testing using a modified ASTM E1174 test, NOWATA physically removed over 99.9% of virus (Murine Norovirus, a human norovirus surrogate) and bacteria (E.Coli) particles from skin. Results do not imply disease prevention. For hand cleansing only.
TRAPS & REMOVES 99.9% OF GERMS*
SWISS LAB-TESTED FORMULA
WORKS ANYWHERE
100% PLANT-BASED & BIODEGRADABLE
HOW IT WORKS
Unlike harsh sanitizers that sting cuts and dry out skin, NOWATA™ gently
removes playground dirt and germs—kids actually love the "magic" peel-off part.
Clean hands in seconds—even your pickiest child will cooperate.
NO SINK. NO RINSE. NO TEARS.
1. Apply
Put a small drop of NOWATA™ on your child's hands
2. Rub
Let your child rub their hands together—they'll love watching the clumps form
3. Brush Off
Watch your child's excitement as playground dirt and snack crumbs peel right off like magic
As Seen In
KIDS' HANDS GET MESSY EVERYWHERE - FROM ART CLASS TO SNACK TIME - BUT SANITIZER ISN'T THE ANSWER
Unlike harsh sanitizers that sting cuts and dry out sensitive skin, NOWATA soap actually removes playground dirt, lunch spills, and paint from little hands—no water or bathroom hunting required. Lab-tested to remove >99.9% of germs, our gentle, plant-based formula was created by parent-scientists who wanted something safe enough for daily use on their own children's skin, while teaching kids that clean hands can be fun.
99.9% REMOVAL, ANYTIME, ANYWHERE
NOWATA is the parent game-changer: while sanitizers just kill some germs and leave sticky residue (and tears from stinging cuts), NOWATA actually removes 99.9% of germs, real mess—playground dirt, lunch crumbs, and paint—right off little hands. No sink hunting, no bathroom lines, no meltdowns. It's real cleaning power that works in your car, at the park, or anywhere your day with kids takes you.
WHY NOWATA WORKS BETTER
We swipe away what others leave behind, from muddy hiking trails to ice cream-sticky fingers, clean-ish isn’t good enough
Removes Germs*
Convenient
Eco-Friendly
Biodegradable
Alcohol-Free
No Sticky Hands
No Forever Chemicals
Plant-Based Ingredients
Saves Water
*Based on laboratory testing using a modified ASTM E1174 test, NOWATA physically removed over 99.9% of bacteria (E.coli) and virus particles (Murine Norovirus, a human norovirus surrogate) from skin. Results do not imply disease prevention. For hand cleansing only.
**Alcohol-based hand sanitizers are effective against many germs, but not against harder-to-kill ones like Norovirus or C. diff spores.
Ready to make parenting easier?
Every family needs NOWATA.
Save 10% off on bundles
or buy one get one 25% off.
- 30-day money-back guarantee
- No tears, no stinging on cuts
- Free shipping on orders $30+
- No harsh chemicals or alcohol
TRUSTED BY PEDIATRICIANS, TEACHERS, & THOUSANDS OF PARENTS
Parent-Tested, Lab-Proven
Our founders worked with independent Swiss laboratories to put NOWATA’s clumping technology through rigorous testing, on a mission to prove that clean hands with no water isn’t only possible, but extremely effective.
Here’s what they discovered:
99.94%
Of germs mechanically removed through clumping action*
100+ Gallons
Of water saved per tube, on average, compared to washing hands
*Based on laboratory testing using a modified ASTM E1174 test, NOWATA physically removed over 99.9% of bacteria (E.coli) and virus particles (Murine Norovirus, a human norovirus surrogate) from skin. Results do not imply disease prevention. For hand cleansing only.
Made With Ingredients You Can Trust
Safe enough for toddler snack hands, tough enough for trail grime.
100% PLANT-BASED
CRUELTY-FREE
WORKS ANYWHERE
BIODEGRADABLE
- Coconut Milk Powder
- Kaolin Clay
- Tapioca Starch
Coconut Milk Powder
- Alcohol
- Parabens
- Phosphates
Alcohol
Our Mission
We’re Parents First, Scientists Second.
As parents, we faced impossible choices everywhere. Sanitizers that left chemicals on our kids’ skin, soap that wasted gallons of water, or wipes that created mountains of trash. We refused to accept the trade-off between cleanliness and responsibility.
After two years of development, we created something revolutionary: a plant-based soap that physically removes germs without water, chemicals, or compromise.
We created it for our family. Now we’re sharing it with yours.
Dr. Ruslan & Dr. Yalda
FAQ
NOWATA™ SOAP
NOWATA™ Dry Shampoo
Subscriptions
Returns
Still have questions? We're happy to help! Please email us at support@nowataclean.com and we will get back to you within 24 hours.
NOWATA™ SOAP
HOW IS NOWATA™ SOAP DIFFERENT FROM OTHER SOAPS?
NOWATA™ soap doesn’t need rinsing or wiping. It’s biodegradable and great for using on the go! Unlike regular soap that uses a lot of water, our soap keeps your hands clean and soft without any water at all.
HOW DOES NOWATA™ SOAP WORK?
NOWATA™ soap is made so you don’t need water or a towel. Just put a little on your hands, rub them together, and watch the soap pick up all the dirt. The dirt will fall off, leaving your hands clean and fresh!
HOW MUCH NOWATA™ SOAP SHOULD I USE?
Use a small drop of soap, about the size of a dime. This is enough to clean and refresh your hands. If needed, you can wash again.
HOW LONG DOES A SINGLE BOTTLE OF NOWATA™ SOAP LAST?
NOWATA™ soap is made to last a long time (80-100 uses), even if you use it often. One bottle can last for months, depending on how much you use. Our soap is strong, so you only need a little each time. Plus, the small bottle is easy to carry and use anywhere you go.
IS NOWATA™ SOAP SAFE FOR ALL SKIN TYPES?
Yes, NOWATA™ soap is safe for all skin types. We use natural ingredients that are gentle, clean deeply, and keep skin soft. Our soap has no harsh chemicals, fragrances, or fake ingredients that might hurt your skin. It’s great even for sensitive skin!
However, some people may still have allergies. If you feel any discomfort, stop using the soap right away.
IS NOWATA™ SOAP ENVIRONMENTALLY FRIENDLY?
Yes! We want to make a product that cares for your skin and the planet. Our NOWATA™ soap is biodegradable, which means it breaks down safely over time without hurting the environment. Plus, each time you use our soap, you save about two gallons of water. So, you can feel good about using it and know you're helping the earth too.
HOW DOES NOWATA™ SOAP SAVE WATER?
NOWATA™ soap helps save water because you don’t need any water to wash your hands. Just one use of our soap cleans and softens your hands, with no rinsing needed. Each time you use it, you save up to two gallons of water!
IS NOWATA™ SOAP EFFECTIVE AGAINST GERMS LIKE COVID VARIANTS?
NOWATA™ has been independently tested and demonstrated 99.9% reduction against Murine Norovirus and E.coli. However, NOWATA™'s primary strength is its mechanical cleaning action - it physically removes dirt, oils, and debris that can harbor germs, which the CDC identifies as the most effective method for reducing viral and bacterial transmission.
While we cannot make specific claims about COVID-19 variants without direct testing, the combination of proven antiviral activity plus physical contaminant removal makes NOWATA™ an effective hygiene solution when traditional soap and water aren't available.
For specific medical concerns, consult healthcare professionals and follow CDC guidelines.
WHAT ABOUT THE "DIRT BALLS" THAT FALL OFF?
The “dirt balls” fall off by themselves without needing water or wipes. It's safe for the planet, but try to use it outside or over a trash can so there’s no mess.
DOES NOWATA™ SOAP CONTAIN NUTS? IS IT SAFE FOR PEOPLE WITH NUT ALLERGIES?
NOWATA contains ethyl macadamiate, which comes from macadamia oil. The way we make this ingredient changes it completely from its original nut form.
The Environmental Working Group (EWG.org) lists this ingredient as low-risk and safe for most people. Many everyday products like lotions and creams use it without allergy warnings.
Most people with nut allergies can use products with ethyl macadamiate safely because the processing removes the parts that usually cause allergic reactions.
However, we want to be honest with you. If you have a very severe macadamia nut allergy:
Try a small spot test on your wrist first
Watch for any unusual reactions
Ask your doctor if you're unsure
We made NOWATA to be gentle for most skin types while staying true to our promise of using plant-based ingredients that break down naturally in nature.
NOWATA™ Dry Shampoo
WHAT IS DRY SHAMPOO, AND HOW DOES IT WORK?
Dry shampoo soaks up extra oil and keeps your hair looking clean and fresh without water.
DOES DRY SHAMPOO REPLACE REGULAR WASHING?
No, it helps you go longer between regular washes. It’s great for travel or outdoor adventures.
HOW OFTEN SHOULD I USE DRY SHAMPOO?
Use it as needed, but avoid overuse as buildup can occur. It’s best for occasional refreshes between washes.
CAN DRY SHAMPOO WORK FOR ALL HAIR TYPES?
Yes, dry shampoo works on all hair types, but it may work differently if your hair is oily or thick.
HOW DO I APPLY DRY SHAMPOO?
Sprinkle it on your roots, gently massage in, and brush through for a refreshed look.
Subscriptions
HOW DOES SUBSCRIPTION WORK?
Your subscription renews by itself based on the plan you picked. For example, if you chose monthly, we’ll charge you each month and send your products to you—no need to reorder!
CAN I PAUSE OR CANCEL A SUBSCRIPTION?
Yes, you can pause or cancel your subscription anytime in the customer portal. The only time you can’t cancel is if you started a subscription that needs a certain number of payments first. You can get to the customer portal from the link in the email we sent when you started your subscription. You can also see your subscriptions if you make an account in our shop.
HOW CAN I SKIP OR RESCHEDULE A CHARGE?
You can skip or reschedule the charge in the customer portal. Each scheduled delivery will have aSkip paymentbutton next to it, which you can use to skip the charge. You can reschedule the charge by clicking on theReschedulebutton next to the delivery date.
CAN I ADD PRODUCTS TO MY SUBSCRIPTION?
Of course. You can add products to your subscription in the customer portal. Just click on the Edit button in the products card and edit, remove or add products to your subscription.
Returns
WHAT IS YOUR RETURN POLICY?
We want you to be 100% satisfied with your purchase. If for any reason you're not happy, we offer a full money-back guarantee. Please review full terms here:
https://nowataclean.com/policies/refund-policy
HOW DO I START A RETURN?
Just email us at support@nowataclean.com with your order details, and we’ll help you.
WHAT IF MY PRODUCT IS DAMAGED OR DEFECTIVE?
If your product arrives broken or doesn’t work, please tell us right away so we can replace it or give you a refund.