Every Mom's Secret
Weapon Against
99.9% of Virus
Particles—No Water!*
From playground germs to post-meal cleanup—NOWATA physically lifts away contaminants that alcohol sanitizers leave behind. Real cleaning power, zero harsh chemicals. The smarter choice when water isn't available.
Every parent's nightmare: Your kid's hands are still dirty after "cleaning"
You know that sinking feeling when you watch your toddler lick the shopping cart handle right after you used sanitizer? Here's the truth no one talks about: sanitizer kills some germs but leaves everything stuck to their skin—dead bacteria, viruses, even the chemical residue.
🔬 Laboratory breakthrough: In controlled testing, NOWATA physically removed over 99.9% of virus particles (including tough ones like norovirus surrogates) from skin surfaces using the same clumping action that makes soap work—but without a drop of water.
Think about it: when your hands feel sticky after using sanitizer, that's not "clean." When you can still see dirt after sanitizing, that's not clean either. NOWATA actually lifts away what's ON your skin—dirt, grime, and those stubborn viral particles that cling to everything your little explorer touches.
🧴 Traditional sanitizers: Kill some germs, leave dead bacteria, viruses, and sticky residue on skin
🧼 NOWATA's soap power: Physically clumps and lifts away what's actually there—no rinse needed, no sticky film
The CDC is clear: "Alcohol-based hand sanitizers might not work on all types of germs." (CDC) But here's what they don't tell you—sanitizers don't remove anything. They just add more chemicals to whatever gross stuff is already there.
Plot twist: What if you could get real soap cleaning power anywhere—at the playground, in the car, camping, or just when your 3-year-old decides the grocery store floor looks tasty?
NOWATA isn't magic, but watching dirt and grime actually clump up and brush away feels pretty close. Real soap power. Zero water. Total mom peace of mind.
*Based on controlled laboratory testing using Murine Norovirus, a human norovirus surrogate. NOWATA physically removes virus particles from skin surface. Results do not imply disease prevention. Not intended to treat or prevent disease. For hand cleansing only.
THE DIRTY TRUTH ABOUT GERMS
The sticky, viral reality your hands face every day (and why your little explorers need more than wishful thinking).
🔬
Science Breakthrough: The Virus That Laughs at Soap
Independent laboratory testing just proved what smart moms suspected: NOWATA physically removed over 99% of virus particles from skin—including the notorious norovirus (that cruise ship nightmare that regular soap barely touches). While sanitizers just sit there hoping for the best, NOWATA actually clumps and lifts viruses away. Think of it as a tiny bouncer for your hands—perfect for post-playground snacks, trailside treats, or anywhere clean water is just a dream.*
😱
Playgrounds: 52,000% Dirtier Than Your Toilet
That slide your toddler just licked? It's crawling with virus particles that survive for weeks—including the tough ones that make stomachs rebel. While other parents pray to the hygiene gods, you'll know NOWATA physically lifts away what's actually stuck to little hands. Because wishful thinking isn't a cleansing strategy. [source]
🤧
Your Kid's Face-Touching Marathon: 23 Times Per Hour
Eyes. Nose. Mouth. That's the virus highway straight to their system—every 2-3 minutes like clockwork. Whether it's monkey bars or that "pristine" water fountain, contaminated surfaces are everywhere your little explorer goes. Smart moms don't just cross their fingers and hope—they pack NOWATA for the inevitable hand-to-face transfer. [source]
🦠
80% of Family Illnesses Hitchhike Via Hands
From playground germs to snack-time disasters, most viruses follow the same sneaky route: contaminated surface → tiny hands → face → family outbreak. Stomach bugs, colds, and worse—they all use the hand highway. The CDC calls proper handwashing "the single most important thing" for staying healthy. But what happens when soap and water are nowhere to be found? [source]
🧼
Sanitizer's Dirty Little Secret (Moms Hate This!)
Here's what sanitizer companies don't want you to know: alcohol-based sanitizers kill some germs but don't remove dirt, grime, or stubborn viruses like norovirus. All that playground gunk? Still glued to skin. NOWATA does what sanitizer can't—physically clumps and lifts away what's actually there. Real soap science meets adventure-ready convenience. No rinse required. [source]
🚽
42% of Adventure Spots = Zero Sinks (Surprise!)
Trail heads, campgrounds, remote playgrounds—clean water is often miles away while kids are starving after playing. Cue the virus-loaded dirt-to-snack transfer that makes every mom's stomach drop. The smart ones? They pack NOWATA for when adventure calls but sinks ghost them. Because hoping for the best isn't a strategy. [source]
AS SEEN IN
The media can’t stop talking about the soap that doesn’t need water—and moms can’t stop using it.
🔊 Click to unmute and watch the full WFSB 3 feature.
“A mom-made invention that’s solving a sticky problem.”
– WFSB 3 News
“Cleans without water. Grows from garage startup to mom essential.”
– The Boston Globe
“Invented by a Connecticut couple—this soap might change everything about clean.”
– Hartford Courant
“Born in New England. Built for every messy moment.”
– The Westerly Sun
SEE THE BREAKTHROUGH SCIENCE IN ACTION
Sanitizer only kills some germs but can't remove anything—dirt, sticky residues, even viral particles just sit there. NOWATA actually removes what's on your kid's hands!
WHY SMART MOMS ARE DITCHING SANITIZER
Lab testing proved NOWATA physically removes over 99.9% of particles from skin—including viral particles like norovirus surrogates that cause stomach bugs. Sanitizer can't remove any of this.*
APPLY & SPREAD
Squeeze a small amount onto dry hands and spread like regular soap. Your kids will love watching the magic happen!
WATCH IT GRAB & CLUMP
Our formula binds to everything—dirt, sticky residues, viral particles—and physically pulls them off skin. Sanitizer just sits on top of all this mess and does nothing to remove it.
BRUSH OFF & GO
Gently brush hands together as everything clumps into biodegradable bits that fall away, leaving hands actually clean—not just "sanitized."
🙌 The Mom Win:
No more relying on sanitizer that leaves viral particles and sticky gunk right where they started. No more wondering if those "clean" hands are actually crawling with invisible nasties. No more playground panic when you realize sanitizer is useless on dirty hands.
*Lab testing for cleansing purposes only. Not intended for medical use.
The Clean That Actually Removes Viruses
Finally, a soap that physically lifts away what sanitizers can't touch—including stubborn virus particles that make your kids sick. Independent laboratory testing shows NOWATA physically removes over 99.9% of virus particles from skin surfaces. No water, no compromise, no more "But there's no sink!" panic moments.
Traditional Soap & Water
The "Cross Your Fingers" Method
Works Great... When Available
Perfect when you've got a clean sink and 20 seconds to spare—but utterly useless at playgrounds, in strollers, or during those "emergency snack" moments.
The Great Bathroom Hunt
Find bathroom. Wait in line with cranky toddler. Scrub for 20 seconds. Rinse. Dry. Meanwhile, your kid has licked three surfaces and put sand in their mouth.
Water Hog
Burns through 3+ gallons per family wash session. Your eco-heart weeps, and so does your water bill every month.
Adventure Killer
Completely useless on hiking trails, at beaches, in cars, during picnics, or anywhere life gets interesting and messy.
Mystery Soap Roulette
Public restroom soap quality ranges from "decent" to "literally worse than nothing." Your kids' sensitive skin plays Russian roulette every time.
NOWATA Soap
The Mom's Secret Weapon Science Finally Created
Lab-Proven Virus Removal
In laboratory testing, NOWATA physically removed over 99.9% of virus particles from skin surfaces—including notorious norovirus-type particles that resist alcohol sanitizers. It actually lifts contamination away.*
Clumps Away the Nasty Stuff
Unlike sanitizers that just try to kill germs, NOWATA physically clumps and lifts away dirt, grime, and microscopic contamination—leaving hands actually clean, not just "chemically zapped."
100% Plant-Powered, Kid-Safe
Zero harsh chemicals, zero alcohol, zero scary ingredients you can't pronounce. Just powerful plant-based cleaning that's gentle enough for your baby's delicate skin.
Works Literally Anywhere
Playground to car seat, hiking trail to grocery store, sandbox to snack time—if your kid can get dirty there, NOWATA cleans there. Adventure parents swear by it.
30-Second Mom Victory
Apply, rub until it clumps, brush away. Done. No sink needed, no water wasted, no bathroom hunt. While other parents stress, you're already back to making memories.
Alcohol Sanitizers
The "Fake Clean" Trap
Virus-Resistant Failures
Many viruses—especially tough ones like norovirus—completely resist alcohol-based sanitizers. You think you're protected, but you're not actually removing anything.
"Clean" Dirty Hands
Kills some germs but doesn't remove playground dirt, sticky food residue, or visible grime. You're left with "sanitized" dirty hands that still look and feel contaminated.
Skin-Wrecking Harshness
Brutal alcohol strips natural oils faster than winter wind, leaving hands cracked, painful, and ironically more prone to infection and irritation.
Sticky Residue Magnet
Leaves behind a tacky, uncomfortable film that attracts dirt like a magnet. Clean hands shouldn't feel gross to touch five minutes later.
Chemical Transfer Risk
Harsh compounds transfer to food and toys—not exactly what you want on your toddler's hands before they grab their crackers or put fingers in their mouth.
This deal expires in 2:00:00
Smart Moms Stock Up: Buy One, Get One 50% Off!
The soap that actually removes what sanitizer can't—perfect for busy moms on-the-go
New Lab Results: NOWATA physically removes over 99.9% of particles from skin surfaces—including stubborn residues that sanitizers leave behind.*
One for the diaper bag, one for your purse - never caught without clean hands again
Playground to snack time in seconds - actually removes the dirt and sticky mess, not just kills germs
Share with another mom friend - spread the word about soap that works without water
Why busy moms are switching: "I didn't realize sanitizers don't actually clean anything—they just kill some germs while leaving all the mess behind. NOWATA removes what I can see AND what I can't!"
- Sarah M., Mom of 3*Based on controlled lab testing. Results demonstrate physical particle removal, not disease prevention. For hand cleansing only.
Customize Your Mom-Smart Bundle
NOWATA Rinse-Free Soap Bundle
The soap that actually removes what sanitizer can't—perfect for busy moms!
$31.98
$23.99
SAVE 50% ON SECOND BOTTLEWhy Moms Love NOWATA
Emily R. – Brooklyn
“My daughter has eczema, and this is the only soap she doesn’t scream about. Total lifesaver — no alcohol, no drama.”
Sarah M. – Austin
“I used this after a backseat applesauce disaster. No sink. No wipes. Just NOWATA and some calm for once.”
Lana D. – Denver
“My kid loves peeling it off — it’s weirdly fun for her. I just love that it works.”
Jess T. – Raleigh
“Playgrounds never have soap. I keep one of these in the stroller and one in my purse.”
Maya S. – Seattle
“Bought one for myself and ended up gifting two more to mom friends. They immediately got it.”
Alex G. – Chicago
“We go through one a month. Honestly? I panic when we run out.”
Perfect for Life’s Messiest Moments
From trail snacks to fairground stickiness, NOWATA goes where sinks can’t.
Playground Panic Averted
Your toddler just used the slide as a napkin. You forgot wipes. NOWATA lives in your diaper bag for *exactly* this reason.
Trail Mix Meltdown
Snack stuck to his hand. No sink in sight. Just rub, peel, and keep moving.
Checkout Counter Cleanup
She touched everything. Sampled a grape. You cleaned her hands before the cashier judged you.
Sticky Hands, Porta Potties
She wants cotton candy. You’re near the porta-potties. You don’t panic — you brought NOWATA.
You’ve already lived these moments. NOWATA makes them easier to clean up.
Get Clean, Keep Moving →INGREDIENTS YOU CAN TRUST
Ethyl Macadamiate
- Why We Chose It: natural macadamia nut emollient for silky, non-greasy skin.
- Appeal: locks moisture while keeping hands soft.
Tapioca Starch
- Why We Chose It: cassava-derived absorber that naturally captures dirt and grime for fresher skin.
- Appeal: Delivers clean results without greasy residue
Sodium Cocoyl Glutamate
- Why We Chose It: made from coconut oil, a mild, biodegradable surfactant that gently cleanses the skin.
- Appeal: ensures a thorough yet gentle clean
Gluconolactone
- Why We Chose It: Sourced from corn, a natural antioxidant that hydrates and exfoliates the skin.
- Appeal: Gentle exfoliation for fresher, more radiant skin.
FREQUENTLY ASKED QUESTIONS
Is NOWATA safe for babies and toddlers?
TL;DR: Yep. Made for sensitive skin and tiny humans.
Full answer:
Yes! NOWATA was made with babies, toddlers, and your snack-covered chaos goblins in mind. It’s non-toxic, alcohol-free, and free from harsh chemicals that can irritate delicate skin. We left out the stuff that makes other soaps sting or dry out skin—because getting clean shouldn’t mean getting red and rashy.
Does NOWATA contain nuts? Is it safe for people with nut allergies?
TL;DR: Our formula includes ethyl macadamiate, a super-processed form of macadamia oil that’s usually safe for nut allergies. But if your allergy is severe, do a spot test or check with your doctor first.
Full answer:
NOWATA contains ethyl macadamiate, which is a skin-conditioning ingredient derived from macadamia oil—but don’t panic yet. It goes through a transformation (think: nut in, science out) that removes the proteins usually responsible for triggering allergic reactions.
According to trusted sources like the Environmental Working Group (EWG.org), ethyl macadamiate is considered low-risk and commonly used in products like lotions and sunscreens without requiring allergy warnings. Most people with nut allergies can use it safely.
That said, we don’t take chances with serious allergies—and we know you don’t either. If you or your child has a very severe macadamia nut allergy, here’s what we recommend:
- Do a small spot test on the wrist first
- Watch for any reaction in the first 24 hours
- Ask your doctor if you’re unsure
We’re all about transparency. Our goal is to make something safe, gentle, and plant-based—but if there’s even a 1% chance it’s not right for your family, we want you to feel confident making that call.
How does it clean without water?
TL;DR: It lifts dirt, oil, and germs off your skin—then clumps up and flakes away. No rinse. No wipe. No kidding.
Full answer:
NOWATA works by wrapping dirt, oils, and germs in a plant-based formula that clumps as you rub it in. Those clumps? That’s the mess leaving your skin. No rinse needed.
Behind the scenes, natural enzymes are breaking down the gunk (think sticky snacks, playground grime, invisible grossness), while biodegradable binding agents lift it up and off your skin. Once everything’s encapsulated, it flakes off—kind of like a peelable clean layer. The result: fresh skin without dragging out a sink, towel, or meltdown.
It’s not magic. It just looks like it.
Will it remove sticky substances like juice or ice cream?
TL;DR: Yep. It handles sugar goo, snack sludge, and even crusty messes like a champ.
Full answer:
Absolutely! NOWATA isn’t just for dirt—it was made for the real messes: dried yogurt, popsicle arm drips, syrup on everything. The formula lifts sticky, sugary residues off the skin using the same clumping and peeling magic that handles mud and oils.
Rub it in, let the soap encapsulate the stickiness, and flake it off. Works on fresh spills and dried-on “oh no I didn’t see that earlier” situations. Parents have even used it on glue and paint—because of course they have.
How many uses per bottle?
TL;DR: About 40–45 hand cleanings per 2oz bottle. Unless your kid is part swamp.
Full answer:
Each 2oz bottle gives you around 40 to 45 hand cleanings, depending on how much you use and how messy the moment is. Tiny toddler fingers after a snack? That’s barely a drop. Full-on mud pie hands + face + one shoe? Yeah, you’ll use more.
Basically, it’s built to last through many “I swear you were clean five minutes ago” situations. And if you’ve got multiple small mess-makers in your orbit, upgrading to a larger bottle or multi-pack isn’t a bad idea.
Is it really biodegradable?
TL;DR: Yes—every part of NOWATA breaks down naturally. No water, no waste, no trace.
Full answer:
Yes! Every ingredient in NOWATA was chosen to break down safely and completely in the environment. The little soap flakes you brush away? They biodegrade—no microplastics, no chemical residue, no “what even is that” mystery sludge.
It’s safe to use outdoors, on the trail, at the park, or anywhere you don’t want to leave a mess behind (except maybe on your child’s shirt, which is a separate issue). You get clean, the earth stays clean. Win-win.
OUR CLEAN PROMISE
Alcohol-Free & Non-Drying
Gentle, protective care for sensitive little hands.
No Artificial Fragrances
Light, natural scent kids and parents love.
Zero Harsh Chemicals
Safe for daily adventures—trusted by parents, loved by kids.
100% Plant-Based & Biodegradable
Good for your family and our planet.
Because your family deserves the best, safest clean possible
Try NOWATA TodayCustomer Reviews
This is an essential part of my gear. It’s a tiny, portable hero in a bottle. No more Alpaca-licked hands when snacking. And the tiny scrubbie bottle…YES, YES, YES!
Took it on a hike with 3 others and we each used it. The dirt comes right off and the skin is actually left feeling nurtured. Everyone agreed. We will be taking it on all of our outdoor adventures. Thanks!
So, I bought this on a whim, not actually believing it would work. So, when the tube arrived, I went outside to do yard work- pulling weeds, mowing, trenching, gardening, etc. When I was finished 2 hours later, my hands were a mess. Great time to test my new NOWATA. Honestly, I was shocked at how good it works. My hands were cleaner than when I use soap and water. This stuff is a game changer!
Works as described. The container seems to be about half full.
Thanks for the 5-star review! Our tubes are filled by weight to ensure you get the full 2.5 FL OZ - the consistency can sometimes create air space. Appreciate you choosing NOWATA!
I took this on a two week camping/backpacking trip and it was great for actually removing grime when water was scarce. I especially appreciated it's ability to keep my hands clean as a person who prefers contact lenses over glasses.
I would feel better about using this soap if it was certified compostable by a 3rd party. Its important to me to 100% know I'm not putting micro plastics or unsafe chemicals into the environment (natural ingredients and plant-based ingredients don't always mean environmentally safe and "biodegradable" isn't the same as "certified compostable").
I would also like a smaller bottle option for backpacking.
Hi Elizabeth,
Thanks for the great review and for taking NOWATA camping!
You're absolutely right about third-party certification - based on your feedback, we're submitting our soap for OECD 301B testing to rigorously validate our biodegradability claims.
Also noted on the smaller bottle option for backpackers!
Thanks for holding us to high environmental standards.
Best,
The NOWATA Team