As parents and doctors, we refused to choose between clean hands and safe ingredients—so we invented a better option.
Dr. Ruslan Maidans and Dr. Yalda Shahriari spent two years developing NOWATA after facing the same frustration you have: sanitizers that leave chemical residue, soaps that waste water, and wipes that pile up in landfills. They created this formula for their own babies first.
The difference is in the science. Unlike sanitizers that kill germs and leave them on your skin, NOWATA's Swiss lab-tested clumping technology physically removes 99.9%* of germs, dirt, and oil—no water, no rinse, no residue. It's the first doctor-made, plant-based soap designed to work anywhere your family goes.
100% biodegradable. Zero parabens, alcohol, or harsh chemicals. Two gallons of water are saved with every use.
Discover why families are switching to healthier, non-toxic cleaning at Nowata Clean.
Quick Answers
What is a non-toxic soap wash?
Non-toxic soap wash is a hand cleanser formulated without harmful chemicals like alcohol, parabens, sulfates, phosphates, synthetic fragrances, or PFAS, "forever chemicals." These products prioritize plant-based ingredients that clean effectively without leaving potentially harmful residue on skin.
What to look for in a truly non-toxic soap:
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100% plant-based ingredients
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No alcohol or harsh chemical sanitizers
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Free from parabens and sulfates
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Readily Biodegradable formula
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Third-party lab testing for efficacy
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Full ingredient transparency
Why it matters for families:
Children absorb more chemicals per pound of body weight than adults. Their developing systems may be more sensitive to what touches their skin multiple times daily.
NOWATA's approach:
We're doctors who created a non-toxic soap wash for our own babies first. Our plant-based formula physically removes 99.9%* of germs through clumping technology—no water, no harsh chemicals, no residue left behind. Swiss lab-tested and fully biodegradable.
Top Takeaways
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First doctor-made, plant-based rinse-free soap. Physically removes 99.9%* of germs. Swiss lab-tested. Created by doctors for their own kids first.
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Removes germs—doesn't just kill them. Clumping technology lifts contaminants off skin. No residue left behind.
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Zero harmful chemicals. No alcohol, parabens, phosphates, sulfates, or forever chemicals. 100% plant-based. Fully biodegradable. Cruelty-free.
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Saves up to 2 gallons per use. 41% of the U.S. is in drought. Waterless hygiene is responsible hygiene.
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Works anywhere. Playgrounds. Trails. Car seats. Classrooms. No sink required.
What's Wrong with Traditional Hand Soap and Sanitizers?
Most families have two options for clean hands: soap that requires a sink and gallons of water, or sanitizers loaded with alcohol and synthetic chemicals. Neither solution works everywhere, and both come with trade-offs parents shouldn't have to make.
Traditional hand soaps waste an average of 1.5 gallons of water per wash. Alcohol-based sanitizers kill germs but leave dead bacteria, chemical residue, and dried-out skin behind. Many "natural" products on the market still contain hidden parabens, sulfates, and synthetic fragrances that concerned parents are working hard to avoid.
Families today want something different: genuinely clean hands without the environmental waste, harsh chemicals, or inconvenience of hunting for a bathroom.
How NOWATA's Plant-Based Formula Actually Works
We take an entirely different approach to hand hygiene. Instead of killing germs and leaving residue behind, our proprietary clumping technology physically lifts and removes 99.9%* of germs, dirt, and oil from your skin.
Apply a small amount, rub your hands together, and watch as the formula binds to contaminants and forms visible clumps. Brush or wipe them away—and the germs go with them. No water. No sink. No sticky residue.
This removal method was verified through independent Swiss laboratory testing using ASTM E1174 protocols, the same rigorous standards used to evaluate medical-grade hand hygiene products.
Why "Doctor-Made" Matters for Your Family
NOWATA wasn't developed in a corporate lab by marketing teams. It was created by Dr. Ruslan Maidans, a dentist, and Dr. Yalda Shahriari, who holds a PhD in Biomedical Engineering. They built this formula in their own kitchen, tested it on their own children, and spent two years perfecting it before sharing it with other families.
Their professional backgrounds in chemistry, biology, and patient safety directly informed every ingredient decision. When doctors stake their reputations on a product they use for their own babies, you can trust the science behind it.
What's Inside—and What We Left Out
NOWATA's formula is 100% plant-based, fully biodegradable, and certified cruelty-free and vegan. Every ingredient was chosen with sensitive skin and child safety in mind.
You won't find alcohol, parabens, phosphates, sulfates, synthetic fragrances, or forever chemicals anywhere in our formula. We believe truly natural hand soap means leaving out the harmful stuff entirely—not hiding it behind misleading labels.
Each bottle delivers 80 to 100 uses, making it a practical everyday solution that's gentle enough for toddlers and effective enough for muddy trail hands.
The Environmental Impact of Switching to Rinse-Free Soap
Every time you use NOWATA instead of traditional hand soap, you save up to two gallons of water. For a family of four washing hands multiple times daily, that adds up to hundreds of gallons per month and thousands per year.
Our readily biodegradable formula breaks down naturally without leaving microplastics or chemical residue in waterways. No single-use wipes heading to landfills. No plastic-heavy pump bottles piling up under the sink.
Choosing NOWATA means clean hands and a cleaner planet—without sacrificing effectiveness or convenience.
Why Buy All-Natural Hand Soap Online from NowataClean.com
Shopping directly at NowataClean.com gives you access to our complete product line, bundle savings, and a 30-day satisfaction guarantee. Every order ships from our U.S. facility with tracking, and our customer support team—real people, not bots—is available to answer any questions.
When you buy from us directly, you're supporting a small, family-founded company committed to transparency, quality, and doing right by both your family and the environment.
Ready to make the switch? Your hands—and your kids—will thank you.
From The Founders
"We developed NOWATA because we refused to rub alcohol and chemicals on our own babies' hands just to leave dead germs sitting on their skin—so we engineered a plant-based formula that physically removes the problem entirely."
— Dr. Ruslan Maidans & Dr. Yalda Shahriari, NOWATA Founders
Essential Resources on All-Natural Hand Soap: 7 Guides We Used Before Putting Anything on Our Kids' Hands
We're not just doctors—we're parents who read the fine print. Before NOWATA's formula touched our own babies' skin, we studied every resource we could find on ingredient safety, environmental claims, and what "natural" actually means in the personal care industry.
Spoiler: a lot of "natural" products aren't as clean as their labels suggest.
Here's our research list. Use it to evaluate any all-natural hand soap you're considering—including ours. 🔍
1. Find Out Which "Natural" Claims Are Actually Regulated
Source: FDA Cosmetic Labeling & Claims Guidelines
Here's something most brands won't tell you: the FDA doesn't legally define "natural" or "organic" for personal care products. This guide explains what's regulated, what isn't, and why reading ingredient lists matters more than trusting front-label marketing.
Why we use it: It's why we list every ingredient transparently and back our claims with third-party lab testing—not buzzwords.
URL: https://www.fda.gov/cosmetics/cosmetics-labeling/cosmetics-labeling-claims
2. Check Independent Safety Ratings Before You Buy
Source: EWG Skin Deep Cosmetics Database
The Environmental Working Group scores over 130,000 personal care products based on ingredient hazards—not marketing claims. Search any product and see exactly what's inside, rated against nearly 60 toxicity databases.
Why we use it: When we say "no harsh chemicals," we mean ingredients that actually pass independent scrutiny. This database keeps us honest.
URL: https://www.ewg.org/skindeep/
3. Understand What "Plant-Based" Should Actually Mean
Source: USDA BioPreferred Program
This federal program certifies products with verified biobased (plant-derived) content using ASTM D6866 testing. It separates genuinely plant-based formulas from products that sprinkle in botanical extracts while relying on petroleum-derived ingredients.
Why we use it: NOWATA is 100% plant-based—and we wanted a standard that actually means something.
URL: https://www.biopreferred.gov/
4. Learn Which Ingredients to Avoid for Your Family
Source: CDC Agency for Toxic Substances & Disease Registry (ATSDR)
The CDC maintains detailed profiles on chemicals commonly found in personal care products, including parabens, phthalates, and synthetic fragrances. Science-backed information on what these substances do—and why many families are choosing to avoid them.
Why we use it: It informed our decision to formulate without alcohol, parabens, phosphates, sulfates, or forever chemicals. When you know what to avoid, ingredient lists get a lot easier to read.
URL: https://www.atsdr.cdc.gov/
5. Verify "Cruelty-Free" and "Vegan" Claims
Source: Leaping Bunny Program (Cruelty Free International)
Not all cruelty-free claims are created equal. Leaping Bunny certification requires companies to meet strict, independently audited standards—no animal testing at any stage of product development.
Why we use it: We're certified cruelty-free and vegan because we wanted verification, not just a label.
URL: https://www.leapingbunny.org/
6. Know What "Biodegradable" Legally Requires
Source: FTC Green Guides
The Federal Trade Commission defines what environmental claims like "biodegradable," "eco-friendly," and "non-toxic" can legally mean. Products must completely decompose within one year to make unqualified biodegradable claims—a standard most soaps fail without proper testing.
Why we use it: Our readily biodegradable claim isn't marketing—it's backed by formulation science and FTC compliance.
URL: https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
7. Calculate How Much Water Your Family Actually Uses
Source: EPA WaterSense Program
EPA data shows standard faucets flow at 2+ gallons per minute, meaning a typical 45-second handwash uses 1.5 gallons of water. Multiply that by your family size and daily washes, and the numbers add up fast.
Why we use it: It's how we calculated that every NOWATA use saves up to two gallons—and why waterless hand hygiene is an environmental choice, not just a convenience.
URL: https://www.epa.gov/watersense/statistics-and-facts
Our Promise: We Did the Research, So You Don't Have To
We built NOWATA using the same resources listed above. They shaped our formula, guided our ingredient choices, and validated our testing protocols. We share them because we believe informed families make better decisions—and because we're confident our product holds up to scrutiny.
Supporting Statistics: The Research That Changed How We Clean Our Family's Hands
When we started developing NOWATA, we didn't just read ingredient labels—we read the federal research. As a dentist and biomedical engineer raising young children, I needed real answers about hand hygiene, water usage, and product safety.
What we found changed everything.
💧 Water Usage: We Did the Math
The problem we discovered:
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The average American family uses 300+ gallons of water daily at home
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Bathroom faucets flow at 2 gallons per minute
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One 45-second handwash uses approximately 1.5 gallons
Our family's reality: Two young kids washing hands multiple times daily meant thousands of gallons annually—just on hand hygiene.
The question that sparked NOWATA: What if effective hand cleaning didn't require a sink at all?
Our solution: Every NOWATA use saves up to 2 gallons. Real conservation, not a marketing claim.
Source: U.S. Environmental Protection Agency, "How We Use Water" https://www.epa.gov/watersense/how-we-use-water
🦠 Germ Prevention: Why Access Matters More Than Knowledge
What CDC research reveals:
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Proper handwashing reduces diarrheal illness by 23–40%
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Respiratory infections drop by 16–21% with consistent hygiene
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School absenteeism from stomach bugs decreases by 29–57%
The real problem isn't awareness—it's access. No sink at the playground. No faucet on the hiking trail. No bathroom in the car after soccer practice.
Hand hygiene gets skipped. Germs spread anyway.
Why we built NOWATA: If clean hands prevent illness, clean hands need to be possible anywhere—not just next to a faucet.
Source: Centers for Disease Control and Prevention, "Handwashing Facts" https://www.cdc.gov/clean-hands/data-research/facts-stats/index.html
🌵 Water Scarcity: This Shaped Our Formula From Day One
Current conditions (late 2025):
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41.42% of the lower 48 states are experiencing drought
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65.5% of the Western U.S. is in drought conditions
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Critical reservoirs at historically low levels
Looking ahead: 40 out of 50 state water managers expect water shortages in the coming decade, under average conditions.
Our perspective: This isn't about guilt. It's about the world our kids are inheriting. Every gallon matters. Hand hygiene shouldn't cost the planet when it doesn't have to.
Source: U.S. Drought Monitor via NOAA/Drought.gov https://www.drought.gov/current-conditions
👶 Chemical Exposure: What Kept Us Up at Night
EPA findings on children's unique risks:
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Kids drink more water per pound of body weight than adults
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Kids eat more food per pound of body weight than adults
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Kids breathe more air per pound of body weight than adults
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Developing systems may be more sensitive to chemical absorption
Chemicals of concern found in children's products:
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Phthalates
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Parabens
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Synthetic fragrances
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PFAS "forever chemicals."
What we did about it: As parents with chemistry and biomedical engineering backgrounds, we couldn't ignore this research.
NOWATA contains zero:
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Alcohol
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Parabens
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Phosphates
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Sulfates
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Forever chemicals
We formulated it for our own babies first. Nothing touches their hands that we haven't thoroughly vetted ourselves.
Source: U.S. Environmental Protection Agency https://www.epa.gov/pfas/our-current-understanding-human-health-and-environmental-risks-pfas
Bottom line: We built NOWATA because we couldn't find what we were looking for on store shelves. Now we share it with families asking the same questions we were.
Final Thought: Why We Believe Hand Hygiene Is Ready for a Revolution
After two years of development and countless tests on our own family, we've arrived at a simple conclusion: the way most families clean their hands is stuck in the past.
The problem with current options:
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Traditional soap requires sinks, running water, towels, and time
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Sanitizers kill germs but leave chemical residue sitting on skin
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Neither was designed for modern family life
Clean hands are needed at playgrounds, on trails, in car seats—not just next to faucets.
Our Honest Opinion
The hand hygiene industry has been asking the wrong question for decades.
The old question: How do we kill more germs?
The better question: How do we remove germs effectively—anywhere, anytime—without compromising family health or planetary resources?
That distinction matters:
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Killing germs ≠ , removing them from the skin
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Wasting gallons per wash isn't sustainable when drought affects half the country
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Putting synthetic chemicals on kids' hands daily shouldn't be the only option
We refused to accept it. So we built something different.
What We've Learned as Parents and Scientists
On innovation: Simple works. Plant-based ingredients. Clumping technology. No harsh chemicals. No trade-offs.
On today's families: Parents switching to all-natural hand soap aren't chasing trends. They're reading labels, asking questions, and demanding transparency.
They want products that work and align with their values. We built NOWATA to be that product.
The Future We're Working Toward
Our vision:
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Clean hands that don't require a sink
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"Natural" labels that actually mean something
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No forced choice between effective hygiene and environmental responsibility
Our contribution:
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Started in our kitchen
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Tested on our own children
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Trusted by thousands of families who believe better is possible
Next Steps: Ready to Make the Switch?
You've done the research. Here's how to get started.
3 Steps to Cleaner, Healthier Hands
Step 1: Choose Your NOWATA at NowataClean.com
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Single bottle — Try it for the first time
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Multi-pack bundle — Stock home, car, backpack, and diaper bag
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Subscribe & save — Automatic delivery with exclusive savings
Step 2: Place It Everywhere You Need Clean Hands
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Car console or glove box
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Kids' backpacks and sports bags
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Kitchen counter
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Hiking pack or camping gear
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Stroller pocket or diaper bag
Step 3: Use It in Three Motions
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Apply — Small drop on dry hands
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Rub — Until visible clumps form
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Brush off — Grime goes with them
No water. No rinse. No residue. Clean hands in seconds.
Questions? We're Real People.
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📧 Email: support@nowataclean.com
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📞 Phone: (704) 649-1789
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💬 Chat: NowataClean.com
Not Ready to Buy?
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Follow @nowataclean — Instagram, TikTok, Facebook
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Watch product demos — See clumping technology in action
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Read verified reviews — Parents, teachers, outdoor enthusiasts
Our Promise
30-day satisfaction guarantee. Not happy? We'll make it right.
Parents first. Business owners second. We stand behind every bottle.
👉 Shop now at NowataClean.com
Clean hands. Clear conscience. No compromise.
FAQ on "Non-Toxic Soap Wash"
Q: What makes a soap wash truly non-toxic?
A: When developing NOWATA, we discovered that "non-toxic" means different things to different brands. Many products fall short.
Our requirements for truly non-toxic:
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No alcohol, parabens, or sulfates
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No phosphates or synthetic fragrances
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No PFAS "forever chemicals."
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100% plant-based ingredients
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Complete ingredient transparency
What we learned: Terms like "natural" and "gentle" have no legal definition. Brands use them freely without meeting any standard.
Our commitment: Full ingredient disclosure. Third-party Swiss lab testing. If we wouldn't put it on our own babies' hands, it doesn't go in the formula.
Q: Is non-toxic soap wash as effective as regular soap or sanitizer?
A: This was our biggest question. The answer surprised us.
What the research revealed:
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Traditional sanitizers kill germs but leave dead bacteria on the skin
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Chemical residue remains after every use
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Harsher chemicals don't mean stronger cleaning
Our approach: NOWATA's clumping technology physically lifts and removes 99.9%* of germs. Brush off the clumps—contaminants go with them. Nothing left behind.
The proof: Swiss laboratory testing using ASTM E1174 protocols (medical-grade standards) confirmed our results.
Bottom line: Non-toxic doesn't mean less effective. It means effective without trade-offs.
Q: Is non-toxic soap wash safe for babies and young children?
A: This question is personal for us. NOWATA exists because we couldn't find a soap wash we trusted on our own children's hands.
What concerned us:
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Children absorb more chemicals per pound of body weight than adults
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Developing systems may process ingredients differently
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Kids put their hands in their mouths constantly
The problem we faced: Our toddlers touched everything at the playground, then immediately reached for snacks. Options were:
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Hunt for a bathroom
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Rub alcohol-based sanitizer on hands, heading straight to their mouths
Neither felt right.
Our solution: 100% plant-based formula tested on our own babies first. No alcohol. No parabens. No harsh chemicals. Just clean hands, so we actually felt good about it.
Q: What ingredients should I avoid in soap wash?
A: After two years of development and federal research review, here's what we exclude—and why:
|
Ingredient |
Why We Avoid It |
|---|---|
|
Alcohol |
Dries skin with repeated daily use |
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Parabens |
Synthetic preservatives with concerning research |
|
Sulfates |
Harsh detergents that strip natural oils |
|
Phosphates |
Environmental pollutants that harm waterways |
|
Synthetic fragrances |
Can hide dozens of undisclosed chemicals |
|
PFAS |
"Forever chemicals" that accumulate in the body |
Our rule: If we debated whether an ingredient was safe for our kids, we left it out.
Q: How can I verify that a non-toxic soap wash actually works?
A: We asked this same question as skeptical scientists before making our own claims.
Our verification checklist:
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Third-party lab testing
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Company claims mean nothing without independent verification
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We invested in Swiss laboratory testing for proof
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Specific efficacy data
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"Kills germs" is vague
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NOWATA removes 99.9%* of germs using ASTM E1174 protocols (medical-grade standards)
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Founder transparency
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Who made it? What's their expertise?
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We're a dentist (DDS) and a biomedical engineer (PhD)
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Created for our own family first
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Credentials on the bottle because accountability matters
Our standard: If a brand can't answer these questions directly, keep looking. We hold ourselves to the same expectation.
Ready to Buy the Best All-Natural Hand Soap Online? Join Thousands of Families Making the Switch.
Discover why parents across America are choosing organic, healthy, non-toxic cleaning for their families. Shop now at NowataClean.com and experience the difference doctor-made, plant-based hand hygiene makes.
*Based on laboratory testing using a modified ASTM E1174 test, NOWATA physically removed over 99.9% of virus (Murine Norovirus, a human norovirus surrogate) and bacteria (E.Coli) particles from skin. Results do not imply disease prevention. For hand cleansing only.
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