Friday the 13th—a date that carries a superstitious weight for some. For us, it became a day to remember, not because of bad luck, but because my wife and I found ourselves doing something we never imagined—being interviewed live on WFSB3's Good Day at 9a show! Let me tell you, the nerves were real. Our hands were literally shaking before the cameras started rolling. No script. No double takes. Just us, live on air, talking about NOWATA as the game-changing sanitizer alternative the world needs.
The Moment That Changed Everything
When we first walked into the studio, there was this strange mix of excitement and, let's be honest, straight-up terror. We've spent years building NOWATA, pouring our passion for eco-conscious, water-saving solutions into every step. But talking about it on live TV? That's a whole new level. There was no hiding behind rehearsals or edits—just pure, unfiltered us sharing why the world desperately needs a better sanitizer alternative.
The host greeted us warmly, which helped calm the nerves, but as soon as the "Live" sign lit up, it felt like the world paused for a split second. That's when we knew this was real. As we spoke about our rinse-free, eco-smart soap and our mission to save water, we weren't just promoting a product—we were sharing a piece of ourselves and introducing viewers to a revolutionary sanitizer alternative.
Watch Our Live WFSB3 Good Day Interview
See NOWATA's revolutionary sanitizer alternative demonstrated live on Connecticut television
Friday the 13th turned lucky! Watch as we demonstrate how NOWATA's coagulation process physically removes dirt and contaminants—something traditional sanitizers simply can't do. See the live reaction as our waterless soap proves why it's the ultimate sanitizer alternative for families everywhere.
Our Story: From Pandemic Parents to Innovators
"Can you imagine washing your hands without water?" the host asked. That simple question opened the door to our entire journey.
The pandemic changed everything for us. As new parents in 2020, we found ourselves using hand sanitizer dozens of times per day. But here's what bothered us most: traditional sanitizers weren't actually cleaning our hands.
I remember telling the host: "I could see the dirt on my hands after using sanitizer. It was killing bacteria, but I still saw the dirt, I still smelled chemicals. I wasn't comfortable giving it to my kids."
That frustration—combined with our backgrounds (I'm faculty at the University of Rhode Island in biomedical engineering, and my husband is a dentist with a chemistry background)—sparked the idea for what would become the ultimate sanitizer alternative.
The Science Behind Our Breakthrough
Why did we need to create a new sanitizer alternative? The answer became crystal clear during our demonstration on live TV.
Traditional sanitizers have three major problems:
1. They Don't Actually Clean
Hand sanitizers kill some bacteria but leave dirt, grime, and contaminants on your skin. You can literally see the mess they leave behind.
2. Harsh Chemical Overload
Constant sanitizer use during the pandemic left our hands chapped, dry, and irritated. The harsh alcohols were damaging our skin—not something we wanted for our newborn or family.
3. False Sense of Security
Parents especially need to understand that traditional sanitizers fall short of providing the comprehensive cleaning our families deserve.
The Live Demonstration That Stunned Everyone
The moment that made everyone in the studio (and viewers at home) truly understand came during our live demonstration.
"How much do you recommend taking?" the host asked.
"Just half of that," I replied as she squeezed out NOWATA soap. "You have to rub it, and it peels off—that's the beauty of it. It peels off the germs."
Then came the magic moment. As she rubbed the soap, visible clumps began forming.
"Oh my God, that's from your hands!" she exclaimed, seeing the coagulation effect in action.
"That's the soap coagulating and the dirt is getting trapped in it. As it evaporates, it's going to fall down, and you can just brush it off. Then your hands are clean."
That visible proof is what sets NOWATA apart as a sanitizer alternative. You can literally see it working, trapping dirt and contaminants that other products leave behind.
Beyond Personal Use: A Solution for Everyone
During our interview, we talked about the broader applications for this sanitizer alternative:
For Families Like Ours
Perfect for busy parents dealing with messy kids, pandemic concerns, and the need for safe, effective cleaning without harsh chemicals.
For Disaster Relief and Remote Areas
"Think about third-world countries where kids don't have access to water, or disaster relief areas," we explained. In these situations, a reliable sanitizer alternative that doesn't require water infrastructure can be life-changing.
For Outdoor Enthusiasts
Whether you're hiking, camping, or exploring, traditional sanitizers fall short when you're dealing with real dirt and grime. NOWATA provides true cleaning power anywhere.
For Transportation and Logistics
Here's something most people don't know: "Transporting sanitizer is a Hazmat problem because of the alcohol content." Our water-based sanitizer alternative eliminates these transportation restrictions.
The Development Journey: From Basement to Live TV
How do you go from an idea to a product?
"We started in the basement, experimenting with what we could get our hands on," my husband shared. "Then we hit a wall with sourcing ingredients, so we started approaching manufacturers and formulators who work with companies like L'Oreal and P&G."
The challenge was real: "We reached out to maybe 100 formulators, and only a handful said this could even be done."
But we had very specific criteria for our sanitizer alternative:
- Natural ingredients
- Biodegradable formula
- Safe for kids and families
- Effective without water
- No harsh chemicals
The Bigger Mission: Water Conservation Meets Health
What makes NOWATA more than just another sanitizer alternative?
Every use saves up to 2 gallons of water compared to traditional handwashing. When you multiply that across millions of families, we're talking about significant environmental impact.
"We wanted something safe enough for kids, for our family, and something that could help in areas where there's no access to water or very limited access to water," we explained on air.
Friday the 13th: A Lucky Break After All
Friday the 13th couldn't have been a more fitting backdrop for our TV debut. It added this touch of unpredictability and thrill to the moment, almost like the universe was giving us a little nudge to be bold. Because, let's face it, launching NOWATA has been a leap of faith from day one—just two passionate people with a love for science, family, and environmental responsibility.
What struck us most about this experience was that it wasn't just about promoting a sanitizer alternative—it was about showing the world that we're real people with real stories behind this eco-friendly revolution. We've had our share of sleepless nights and countless hours perfecting our formula, and now, here we were, telling our story to a live audience.
The Moment of Truth: Live Demonstration Success
The best part of the entire interview? Watching the host's reaction as she experienced NOWATA for the first time.
"That's amazing!" she said, genuinely impressed by the coagulation effect. "Unfortunately, we're out of time, but I'd like to give you a round of applause with my new hands!"
That authentic moment of discovery—broadcast live to thousands of viewers—perfectly captured why NOWATA represents a true breakthrough in sanitizer alternatives.
What This Means for the Future
As the segment wrapped, the nerves began to melt away, replaced by a sense of accomplishment. We walked off that stage knowing we'd done something bigger than ourselves—we'd introduced Connecticut (and beyond) to a sanitizer alternative that could genuinely change how families think about hand hygiene.
The response has been incredible. Parents are discovering what we learned during the pandemic: you don't have to choose between effective cleaning and family safety.
Join the Water-Saving Revolution
So yes, it was Friday the 13th, but instead of bad luck, it brought us a spotlight moment. NOWATA got its live debut, and we couldn't be prouder of how it went down.
Ready to experience the sanitizer alternative that's changing everything?
Visit nowataclean.com to get your own bottle and see what thousands of families are discovering: true clean doesn't require compromise.
Watch the full WFSB3 Good Day interview and see the live demonstration that's converting families across New England to this revolutionary sanitizer alternative.
Stay tuned, because this is just the beginning of our water-saving, eco-conscious journey. From our basement lab to live television—and now to your family's daily routine.
Your hands. Your family. Your planet. One revolutionary sanitizer alternative.
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